By MOOK Scenic Spots Home, compiled and reported
Taiwan's tea beverage market continues to see new brands emerge, making competition extremely fierce. On the eve of summer, the leading convenience store chain, Uni-President Enterprises, has also launched tea beverages to join the battle in the hand-shaken cup drink market. The most notable is bubble tea, a beverage that even international tourists visiting Taiwan almost always want to try. Now available at convenience stores, it adds even more convenience to purchasing. Uni-President’s 7-11 CITY CAFÉ freshly brewed tea series bubble tea is priced at NT$65 (for an extra-large iced drink), with a new product trial price discount of NT$5.April 19–21: Buy one, get the second at half price. FamilyMart will launch Let’s Café Honey Black Tea Pearl Latte and Iced Mochi Matcha Pearl Latte starting April 26, offering “matcha” as an additional element to attract different consumers compared to Uni-President.
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Uni-President launches bubble tea and Four Seasons Spring tea beverages. (Image source / Uni-President 7-Eleven)
Uni-President 7-11 CITY CAFÉ freshly brewed tea seriesThe launched items include eight varieties: Pearl Black Tea, Pearl Bubble Tea, Pearl Four Seasons Spring Green Tea, Pearl Four Seasons Spring Milk Green Tea (the first four are only available iced), Taiwan Four Seasons Spring Green Tea, Taiwan Four Seasons Spring Milk Green Tea, Taiwan Classic Black Tea, and Taiwan Classic Milk Tea (the last four are available both hot and iced).
CITY CAFÉ freshly brewed tea seriesThe bubble tea emphasizes the use of Taiwanese black tea paired with smooth, Q弹 (chewy) tapioca pearls. The ratio of tea leaves to milk is perfectly balanced. Other teas such as Four Seasons Spring Green Tea use Taiwanese Four Seasons Spring green tea, employing special techniques and processes to deliver a light fragrance and sweet, mellow taste. New product launches also come with promotions: April 19–21, buy one, get the second at half price.
FamilyMart will launch new Let’s Café beverages starting April 26, includingHoney Black Tea Pearl Latte and Iced MochiMatcha Pearl Latte. Using the FamilyMart app “Beacon in-store offer,” customers can enjoy a trial price of NT$39. Both major convenience store chains are focusing on “pearls” as their highlight to compete in the hand-shaken cup market.
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