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In sync with Japan’s latest trends: TSUJIRI launches new roasted tea beverages with matcha

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — The century-old Japanese matcha brand TSUJIRI has upgraded its roasted tea product line, debuting “Roasted Standing Tea” for the first time. The tea leaves used are carefully blended by a Japanese tea sommelier...

By the MOOK Scenic Spots Editorial Team
 
The century-old Japanese matcha brand “TSUJIRI” has upgraded its roasted tea product line, debuting “Roasted Standing Tea.” The tea leaves used are carefully blended by a Japanese tea sommelier.

Roasted using an original roasting machine, the tea leaves are fired over high heat to bring out a rich aroma, resulting in a deep and robust flavor. (Photo by MOOK Scenic Spots Zhang Yingying)

The clear tea color and rich aroma of roasted tea have made it popular among Japanese women. With lower caffeine content than other types of tea, it is gentler on the stomach, aligning with health-conscious choices.

Color, aroma, and taste are all essential—perfectly mastering the key elements of roasted tea. (Photo/TSUJIRI, the same below)

They have also launched “Kyomachi Roasted Tea Latte,” made with premium Uji roasted tea powder. The finely ground tea powder is paired with high-quality fresh milk, offering a milder astringency and a sweet aftertaste.

Kyomachi Roasted Tea Frappé Float.

Starting now, the Kyomachi Roasted Tea Latte and Kyomachi Roasted Tea Ice Cream are also available at promotional prices, as follows:

Roasted Standing Tea Price100Yuan

Kyomachi Roasted Tea Latte Price140Yuan Promotional Price125Yuan

Kyomachi Roasted Tea Ice Cream Price110Yuan Promotional Price95Yuan

The Unified Times Store only sells Roasted Standing Tea and Kyomachi Roasted Tea Latte

“TSUJIRI” has upgraded its roasted tea product line.

Additionally, TSUJIRI has launched a seasonal chocolate gift box, featuring chocolates in two flavors—matcha and roasted tea. The rich tea aroma blends perfectly with the deep flavor of chocolate, making it a great choice for gifts or as a tea-time treat.

The TSUJIRI LOVE Gift Box includes two pieces each of roasted tea chocolate and matcha chocolate. (Photo by MOOK Scenic Spots Zhang Yingying)

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