Hello Kitty X NYA: The Dynamic Duo Strikes Again – Black-and-White Fashionable Goods through a Points Campaign

By MOOK Scenic Spots Chen Wenlin, compiled and reported
 
The points campaign keeps evolving—featuring animated stars as brand ambassadors wasn’t enough. Taiwan’s drugstore and cosmetics chain Watsons has now teamed up with the wildly popular Hello Kitty and NYA, the iconic black cat from Japanese fashion brand Né-net under Issey Miyake, to create a co-branded collaboration that delivers this summer’s most talked-about collectible goods.

In this Watsons collaboration series, five fashionable household items in black and white styles are introduced. Among them, the glass double-layer cup comes in three unique designs, showcasing the classic expressions of Hello Kitty and NYA. Adorable Hello Kitty dons a cap featuring NYA’s facial expression—each piece is irresistibly cute, exuding a mysterious black-and-white fashion vibe.

In addition to the double-layer glass cups, a large-capacity laundry basket also becomes a highlight of this co-branded collection. The thoughtfully designed double-layer compartments help sort different types of clothing, while the black-based basket is adorned with classic patterns of Hello Kitty and NYA.

As summer arrives with its bright, sunny days, a practical all-weather umbrella becomes an essential carry item. The UV-protective canopy paired with a waterproof storage bag makes it compact and convenient to carry. The eye-catching cat ears on the umbrella top have captured the hearts of countless cat lovers.

Additionally, a highly sought-after in summer, the reversible printed cooling blanket and the double-decker oven with three-level heat control and fixed temperature timer both feature the two beloved cats Hello Kitty and NYA—fans definitely shouldn’t miss out.
 
[Info]
Watsons Hello Kitty X NYA – Fashionable Little Touches Points Campaign
1. Instant Eye-Catcher Double-Layer Cups (3 designs)
Campaign Period: May 31 – July 4, 2018 (limited time only)
Campaign Details: Earn 1 point for every NT$200 spent, exchange 5 points + NT$99 for one item.
2. Ultra-Stylish Laundry Basket
Campaign Period: May 31 – July 4, 2018 (limited time only)
Campaign Details: Exchange 8 points + NT$399, or get one for free with 50 points.
3. Unexpectedly Useful Umbrella
Campaign Period: May 31 – August 1, 2018
Campaign Details: Exchange 8 points + NT$199, or get one for free with 45 points.
4. Trendy Cooling Blanket
Campaign Period: May 31 – August 1, 2018
Campaign Details: Exchange 8 points + NT$699, or get one for free with 70 points.
5. Chic Double-Decker Oven
Campaign Period: May 31 – August 1, 2018
Campaign Details: Exchange 8 points + NT$899, or get one for free with 80 points.
 

Pink Check-In Craze – My Melody Limited-Time Café Launches Summer New Menu

》https://www.mook.com.tw/article.php?op=articleinfo&articleid=18041