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Drugstores now have beauty shops too! The opening of K?Seren Store No. 2

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — In recent years, 7-11 has been actively developing distinctive and composite stores. Following the 7-11 X BEING fit gym composite store, it has recently launched a new beauty retail brand “K?Seren”...

By the MOOK Scenic Spots Editorial Team
 
In recent years, 7-11 has been actively developing distinctive and composite stores. Following the 7-11 X BEING fit gym composite store, it has recently launched a new beauty retail brand “K?Seren” in 7-11, creating a new type of beauty composite store. The first K?Seren store in Taiwan opened in May 2018 at Banqiao Station, and the second store debuted in October on Jinzhou Street in Taipei City!

7-11’s new-type beauty composite store K?Seren Store No. 2 (Photo / MOOK Scenic Spots Yan Peijie)

K?Seren features black, white, and yellow as its main brand colors, showcasing a fashionable and luxurious aesthetic.

K?Seren store interior (Photo / MOOK Scenic Spots Zhang Yingying)

K?Seren is located inside a 7-11. As you walk into the store, you’re greeted by rows of skincare, cosmetics, and pharmaceutical products—all the hottest and best-selling items on the market. Anything you can find at a regular drugstore, K?Seren has it too!

K?Seren offers a complete range of cosmetic products (Photo / MOOK Scenic Spots Zhang Yingying)

All major popular over-the-counter makeup brands are available (Photo / MOOK Scenic Spots Zhang Yingying)

A full selection of face masks and hair styling products from various brands is also on offer (Photo / MOOK Scenic Spots Zhang Yingying)

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