Fly to Taitung in seconds and be greeted by breathtaking mountains and seascape！ Everyone’s rushing to take photos of this eye-catching giant billboard

By MOOK Scenic Spots Family, compiled and reported
 
Passengers who frequently ride the Taipei Metro’s Bannan Line must have noticed a super eye-catching giant billboard recently. It showcases the beautiful mountain, sea, and sky views of a certain place, blending the three stunning sceneries together using a gradient color design, paired with advertising slogans in three languages, truly captivating. Passersby can’t help but take out their phones to snap photos, capturing this beautiful scene.

This giant billboard is actually part of Taitung’s city brand image promotion. Through three real-scene images including Taitung’s mountains, sea, and sky, paired with conversational, concise, and straightforward copywriting, the billboard seems to engage in invisible communication with travelers, instantly catching the eye of passersby.

The scenic spots featured on the promotional billboard are three representative Taitung locations — “Dulan Mountain, Jinzun, and Jioming Lake” representing mountains, sea, and sky. Using only breathtaking photographic works as the main visual, paired with advertising copy in four languages: English, Japanese, Korean, and Chinese. With just three photos and simple text, the visual design is clean, clear, and attention-grabbing, directly conveying to passersby: Taitung is different from the hustle and bustle of Taipei; it is a simple, vast, and tranquil hidden gem.