Brown sugar tapioca fresh milk competes in the Bubble Tea Festival! Xinyi crispy plum green tea is on special for 7 days only

Text by MOOK Scenic Spots Family, compiled and reported
 
The 2019 “Taichung Bubble Tea Festival” popular bubble tea selection runs from July 10 to July 28, with Yi Fang Fruit Tea entering its signature drink “Brown Sugar Tapioca Fresh Milk” into the competition.

The preparation process for “Brown Sugar Tapioca Fresh Milk” is labor-intensive and elaborate. Each store hand-cooks batches of brown sugar tapioca over low heat every day, simmering for 1.5 hours before removing from the heat—this ensures the sweetness of the brown sugar is fully infused into the tapioca. To deliver the best flavor and texture, the tapioca is no longer sold more than two hours after cooking. It is then combined with rich fresh milk, with not a single drop of water or any artificial flavorings added, resulting in a chewy texture and naturally thick, mellow taste that is sweet but not cloying—many people fall in love with it after just one sip.

The “Brown Sugar Tapioca Fresh Milk” entered the competition this year. Originally launched as a winter limited-edition drink in 2017, it became a regular menu item due to numerous customer requests and remains one of Yi Fang’s top-selling signature drinks to this day. It ranks among the top three best-selling beverages in Yi Fang stores across Taiwan, Hong Kong, Macau, mainland China, the United States, Canada, the United Kingdom, Japan, Vietnam, and other countries. Currently, with 1,400 stores globally, an average of 250,000 cups are sold daily, making it a truly global favorite bubble tea.

The “Taichung Bubble Tea Festival” popular bubble tea selection includes both physical and online voting. To encourage consumers to actively support Yi Fang’s “Brown Sugar Tapioca Fresh Milk,” the brand has also organized an online campaign. By voting for your favorite “Brown Sugar Tapioca Fresh Milk,” you can win 30 sets (5 per set) of “Brown Sugar Tapioca Fresh Milk” friend-share coupons.