Morinaga Milk Caramel Milk Tea is a must-try drink spot. Collect the Winnie the Pooh alphabet honey milk set LOVE.

By / MOOK Scenic Family compiled report
 
Since the previous year, 7-ELEVEN has successively launched exclusive co-branded products with leading brands, successfully generating online and market buzz. Identifying consumer demand, starting today, they have once again partnered with Tokyo’s ramen king “Ippudo,” Japanese dairy giant “Morinaga,” and well-known Taiwanese brand “Bee Workshop.” Together, they are introducing four co-branded trending products.

Last year, 7-ELEVEN collaborated with Ippudo to launch “Teriyaki Chicken Fried Rice,” which became the long-standing best-selling co-branded product. It is now making a comeback.

In addition, this year’s highlight is the 7-ELEVEN-exclusive “Ippudo Spicy Cold Noodles” (Price: NT$85), featuring a chef’s special spicy sauce paired with crispy fried shallots, along with Ippudo’s signature thick ramen and tender plum-flavored char siu. It’s spicy, bold, and filling—making it the ultimate summer appetizer for men.

Additionally, 7-ELEVEN has collaborated with Morinaga to release a seasonal limited-edition “Iced Morinaga Milk Caramel Milk Tea” (Price: NT$70 for a large cup). Last year, it sold 400,000 cups with over 10,000 social media check-ins, becoming an absolute hit. This summer, it has been upgraded and relaunched, now available exclusively at 2,000 northern 7-ELEVEN stores. It comes with a fashionable straw accessory and a diamond-patterned cup design. The straw accessory is inspired by Morinaga Milk Caramel’s angel wing logo, symbolizing happiness and hope. Drinking it gives you the fun feeling of having a cute little beard on your face.

Another super-popular co-branded drink, “Bee Workshop Honey Milk,” rides the Valentine’s Day wave in July by launching 26 alphabet packaging designs from Winnie the Pooh A to Z. You can collect them to spell out the word “LOVE” as a romantic gift for your partner, adding more sweetness to your relationship. From July 16 to August 13, join the drink lucky draw event.