By / Scenic Spots Family (compiled and reported)
As the Mid-Autumn Festival approaches, demand for festive gifts and barbecue gatherings is increasing. In addition to launching cross-industry trending mooncakes, 7-ELEVEN’s Mid-Autumn pre-order range also includes high-end meats, seafood ingredients, and barbecue-related products such as electric grills. Meanwhile, CITY CAFÉ has launched a seasonal “Pomelo Pearl Bubble Drink” to capitalize on the Mid-Autumn business opportunity.Capitalizing on the Mid-Autumn market, convenience stores have rolled out a series of products and pre-order campaigns. (Photo / 7-ELEVEN, the same below)
In addition to traditional famous-brand mooncakes, this year’s Mid-Autumn pre-order campaign emphasizes two key strategies: “cross-industry collaborations” and “visual creativity,” featuring nearly 40 types of mooncakes priced between NT$289 and NT$1,560. New products account for 60% of the selection, including the “Yan Xinfa X Fuyuan Peanut Butter Sun Cake Gift Box,” “Brian’s Black Tea Pineapple Cake under the Technical Guidance of Yamagami Tomohiro,” and the “Lifang Yuan Yue 8-Piece Mixed Pastry Gift Box” which includes black sugar QQ milk tea pastry. These are all debut creative cross-industry collaborations that bring a youthful twist to traditional Mid-Autumn pastries.
Brian’s Black Tea Pineapple Cake under the Technical Guidance of Yamagami Tomohiro.
Beyond cross-industry partnerships, “visually striking mooncakes” are another highlight this year. The first-ever “Saint Honore Rainbow Boba Starry Sky Gift Box” features taro pastry with a stunning multi-layered rainbow crust, combining pineapple bun and egg yolk pastry in an unconventional fusion. Another standout is the “Yamada Muraichi Black Sesame Flowing Sand Pastry,” a high-end black-hued mooncake that, when cut open, reveals a molten black-sand-like filling — making it a must-share item on social media this Mid-Autumn.
Yamada Muraichi Black Sesame Flowing Sand Pastry.
In this round of Mid-Autumn pre-orders, pineapple cakes were the top-selling category, with “Xiao Pan Phoenix Cake” and “Jiadear Pineapple Cake” emerging as the top two favorites. Additionally, hot weather this year has driven double the growth in chilled sweet treats such as Yuanzu Snow Cakes and Zhenyixuan Taro Snow Roast. Among them, “Zhenyixuan Taro Snow Roast,” marketed as a dessert, captured consumers’ taste buds, selling nearly 10,000 sets on its first day of release.
Saint Honore Rainbow Boba Starry Sky Gift Box.
Based on past sales trends, barbecue demand will gradually peak during the two weeks leading up to the Mid-Autumn Festival. This year, 7-ELEVEN has introduced a “Barbecue Lazy Pack,” featuring the popular “Lecteur Electric Grill Value Set,” which can be used straight out of the box without lighting a fire. It’s also being offered at an unbeatable price of NT$3,680 — approximately 17% off the market price.
Photo of Jiuzhennan Muyue Gift Box.jpg
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