Matsumoto Kiyoshi Expands Southward with Opening! First Six Days: 12% Off for Exclusive Products

Article by Wen G, compiled and reported by Jingdianjia
Japan’s No. 1 popular drugstore chain “Matsumoto Kiyoshi” will open its Taichung No. 1 Store on September 17, making its first expansion outside Taipei. Situated in the bustling Youth Hub (Yi-Zhong Commercial District), one of Taichung’s most vibrant areas, the store targets students and office workers as its main customer base, featuring Taiwan’s largest standalone three-story building spanning over 100 ping.

The standalone exterior design will retain Matsumoto Kiyoshi’s signature blue and yellow colors from Japan, along with an enlarged “Pharmacy” signage logo, making the brand more prominent on the street. The three floors offer distinct specialized services: the first floor features brand-name and open-shelf cosmetic sections, the second floor houses pharmaceuticals, health supplements, and food products, and the third floor is dedicated to household goods — all aiming to lead a new wave of stylish, youthful Japanese pharmacy trends.

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Matsumoto Kiyoshi Taiwan Exclusive First-Sale Products

“LUX GO ACTIVE Sports-Inspired Shampoo Series”
In 2019, LUX celebrated its 30th anniversary in Japan. To usher in a new era, it launched the LUX GO ACTIVE sports-inspired shampoo series, symbolizing the radiant confidence of modern, active women. With growing consumer focus on functional products driven by fitness, wellness, and sports trends, the LUX GO ACTIVE series is divided into three functional ranges: cleansing, quick-dry, and nourishing. Made with silicone-free, plant-derived ingredients and fragrances, the line has been highly praised in Japanese magazines and is a popular choice for Instagram posts.

“LION Hakuatsu Time Cooling & Soothing Patches – Peach Flavor”

LION Hakuatsu Time is beloved by consumers in Taiwan and has long been the top-selling foot patch at both Taiwanese and Japanese Matsumoto Kiyoshi stores. This time, Matsumoto Kiyoshi will exclusively launch the new flavor: LION Hakuatsu Time Cooling & Soothing Patches in Peach Flavor. Its gentle peach fragrance and soothing ingredients provide a non-irritating experience, making it perfect for recovery after long walks or workouts. Additionally, in response to Japan’s peach season, Taichung No. 1 Store will offer a full range of peach-themed products. The most talked-about and trendy peach collection is now at Matsumoto Kiyoshi!

“Matsumoto Kiyoshi’s Own MK Brand”

Matsumoto Kiyoshi’s private brand “matsukiyo” Urban Living Collection is designed with the goal of making life more beautiful and healthier. It offers a full range of daily necessities, from personal care and home items to cleaning products, all well received by consumers. With stylish packaging and affordable pricing, the brand has gained popularity in Taiwan since its launch. This time, it introduces new products including the MK Natural All-Purpose Cleaning Powder Series, MKLAB Hypoallergenic Dishwashing Liquid, and the portable MK Herbal Antibacterial & Deodorizing Spray.

During the first six days of the opening (September 17–22), enjoy a continuous six-day 12% discount storewide. Plus, spend a minimum of NT$688 in a single transaction to receive a limited-edition Taichung No. 1 Store opening tote bag (first 150 customers per day, limited to 900 bags total). There will also be surprise bargain items starting at just NT$39 at the opening event!