Deng Lun & Only Travel Photography Official Announcement
On April 26, 2019, Only Travel Photography, a renowned enterprise in China’s travel wedding photography industry, successfully signed Deng Lun, a popular post-90s mainland Chinese actor, as its brand spokesperson. It is the only company in the industry to have an official spokesperson.
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Why Did Only Travel Photography Choose Deng Lun?
Only Travel Photography is famous for its “client photos being more beautiful than sample photos.” As a leader in the travel photography industry, this marks the second time since its establishment in 2005 that the company has invited a celebrity to be its spokesperson. In 2017, Only Vision signed Lu Yi, a well-known mainland Chinese actor, as both spokesperson and celebrity photographer, pioneering the practice of hiring celebrity endorsers in the travel photography industry. This new collaboration with rising actor Deng Lun reflects both the brand's upgrade and its role in setting a new trend for the industry.
With 15 years of industry experience, Only Travel Photography is a pioneer in China’s travel wedding photography field, having set numerous industry firsts including market share, customer satisfaction, number of cities covered, daily order volume, and global travel photography destination coverage. It has also frequently partnered with top-tier internet companies such as Alibaba, Tencent, Baidu, Sina, and Toutiao, as well as high-quality IPs and industry unicorns. Through a series of creative ad campaigns, spokesperson events, and the creation of the industry’s first themed festival, the brand has closely integrated with the travel photography sector to offer more personalized services. With such a strong, reputable, and trusted leading company, the addition of Deng Lun brings fresh energy and further enhances brand value.
It is reported that Only Travel Photography has seized this opportunity to propose“True Love, One and Onlyas its new brand slogan,continuously innovating in technology, service, and experience while also upgrading its brand.
Since 2012, Deng Lun has been working hard in the film and television industry, creating one memorable character after another. From the loyal and righteous Lu Zhaohai in “White Deer Plain,” to Bai Hai who brings warmth in “10000 Miles of Sunshine” alongside Dilraba Dilmurat, to the passionate Xufeng in “Ashes of Love” with Yang Zi — Deng Lun’s diligence, dedication to refining scripts and characters, and his pursuit of acting excellence align perfectly with Only Travel Photography’s deep focus on product quality and soulful photography style. Together, they embody the saying “the harder you work, the luckier you get,” making them a perfect match and a powerful partnership.
Only Travel Photography chose Deng Lun not only because he is a warm, intelligent, and handsome rising star with seven years in the industry, but also because in real life, he is a caring and dependable “warm guy.” He has appeared on several popular variety shows: on “Dad, Where Are We Going? 5,” he took on the role of a thoughtful and caring “intern dad” to Xiao Shanzhu; on “Who’s the Murderer,” he played the highly intelligent “Great Detective” who solved cases repeatedly; and on “Great Escape Room,” he collaborated with Yang Mi, Wei Daxun, and others, showcasing intelligence and warmth. Deng Lun’s sunny, lovable image and reputation for diligence and professionalism align perfectly with Only Travel Photography’s brand ethos — fashionable, fresh, and trendy photography that has earned widespread praise.
Only Travel Photography primarily targets the post-80s, post-90s, and post-00s demographics, who pursue fashion, novelty, and independence. They also have their own unique tastes when it comes to wedding photos. With Deng Lun endorsing Only Travel Photography, the once abstract concept of travel photography becomes tangible to the public, drawing more young people’s attention, sparking dialogue, and strengthening social engagement — marking a milestone as the travel photography industry enters the mainstream consumer category.
Leading a New Trend in Travel Photography, Setting a New Industry Benchmark
With this collaboration, Only Travel Photography has not only signed Deng Lun as its brand spokesperson but also updated its logo design, upgrading its blue and pink color scheme to a vibrant, bold orange-red. This move not only refreshes the brand, aligns it with a younger audience, and leads a new trend in travel photography,but also sets a new benchmark for the industry.Furthermore, it propels the travel photography market from tens of billions toward hundreds of billions, bringing the industry into the realm of mainstream consumer categories and empowering both the sector and the market.