By / Scenic Spots Home compiled and reported
In the Year of the Metal Rat 2020, 7-ELEVEN took the lead in the market with its Year of the Rat lucky bags and Disney point collection promotions, creating a shopping frenzy. On January 15, 7-ELEVEN struck while the iron was hot by launching its second round of point collection activities, ensuring that whether people stayed home for the Spring Festival or traveled, Mickey would be there to keep them company.
The second wave of 7-ELEVEN's Disney point collection campaign focuses on the theme of "Home x Travel," introducing highly practical Mickey-themed merchandise. (Photo / 7-ELEVEN, same below)
At the same time, spotting an opportunity in the New Year’s reunion cooking market, they also launched the “Thermos Cookware Premium Point Collection” promotion, where premium cookware can be taken home at an average of less than 20% of the retail price, making cooking both easy and stylish. Additionally, riding the wave of scratch card mania during the holiday season, 7-ELEVEN rolled out three major digital raffle events: “Beverage Spin-to-Win,” “Lucky Rat New Year Scratch Cards,” and “Invoice Login Raffle,” giving OPEN POINT members a great start to the new year!
Targeting the needs of festive family dinners and kitchenware upgrades, 7-ELEVEN’s point collection campaign introduces the “Thermos Cookware Premium” series of vibrant stainless steel pots.
The second wave of 7-ELEVEN's Disney point collection campaign centers around the “Home x Travel” concept, offering super practical “Limited Edition Mickey-Shaped Back Scratcher” and “Limited Edition Mickey & Minnie New Year Suitcase.”
7-ELEVEN offers practical “Limited Edition Mickey-Shaped Back Scratcher” and “Limited Edition Mickey & Minnie New Year Suitcase.”
The back scratcher comes in three classic Mickey designs featuring a big head, red shorts, and gloves—adorably cute and therapeutic, making it an essential home item. Collect just 6 points plus pay 119 NTD to take one home!
Limited Edition Mickey-Shaped Back Scratcher.
Limited edition carry-on suitcases go on presale at 3 PM on January 15th. Manufactured by renowned travel gear brand Desino, these feature 360-degree silent omnidirectional wheels and double-layer explosion-proof zippers, paired with a brand-new Mickey & Minnie New Year design that’s very festive.
Collect 6 points plus pay 2,799 NTD to redeem—great value and collectible worth having. Limited quantities available, so grab yours fast to ensure that no matter where you are in the Year of the Metal Rat, you’ll have plenty of rat-themed companionship.
Vibrant Multi-purpose Steaming Hot Pot.
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