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Must-visit Lunar New Year Markets during Chinese New Year holidays! Nine major shopping districts offer big lucky money giveaways.

Published: 2026-09-24 👁 102 views
Last updated 2026-09-24 — The annual Taipei Lunar New Year Market will kick off with a bang from January 10 to January 23! This year’s theme is “Super. New Year,” featuring artworks of the Divine Farmer God, the God of Wealth, and the Matchmaker by artist Jiao Si, along with lucky money...

By / Scenic Spots Home compiled report
 
The annual Taipei Lunar New Year Market will be held from January 10 to January 23 with great fanfare! This year’s theme is “Super. New Year,” integrating artworks of the Divine Farmer God, the God of Wealth, and the Matchmaker by artist “Jiao Si.” With lucky money, festive experiences, and specially curated New Year goods from shops, the event connects nine major shopping districts in Taipei.

In 2020, Taipei City linked up nine major shopping districts to create the Lunar New Year Market. (Photo / Taipei City Government, the same below)

The nine major shopping districts include the Dihua Street Shopping District and Rongbin Shopping Street, known for delicious New Year feasts; the bustling and shopping-friendly areas of the Back Station Shopping District, Huayin Street Shopping District, Taipei Underground Mall, Yuanlin Street Shopping District, and Siping Sunshine Shopping District, where you can shop for work essentials and prepare your New Year outfits; as well as the lively and joyful Ningxia Night Market and Wanhua (Mengjia) Night Market Shopping Districts, where you can enjoy food and fun all night long.

In addition to the opening of the Lunar New Year Market, there is also a Lucky Money Giveaway activity where city officials walk the streets to hand out red envelopes. From January 13 to 21, visit major shopping districts including Dihua Street, Rongbin Shopping Street, Huayin Street, Back Station, Taipei Underground Mall, Mengjia Night Market, and Ningxia Night Market to receive lucky money. The red envelopes feature designs of the Divine Farmer God, the God of Wealth, and the Matchmaker as promotional imagery.

Moreover, at the Taipei Underground Mall, shoppers who spend above a certain amount can join a lucky draw. The top prize is a two-person trip to Okinawa including flights and accommodation, plus other great prizes like iPhones and Nintendo Switches. At the “Relationship” initiative, Ningxia Night Market and Mengjia Night Market encourage people to value their loved ones and bring everyone closer. If you wear couple outfits or group uniforms and dine at any of the 10 designated specialty stalls in these two districts, you can get limited-edition lucky money!
 
[Info]
Taipei Lunar New Year Market Lucky Money Distribution Times and Locations
Divine Farmer God Lucky Money
January 13 (Mon) 16:30: Dihua Street Shopping District (Yongle Plaza)
January 21 (Tue) 10:40: Rongbin Shopping Street (Intersection of Minzu East Road Lane 410 and Lane 2)
 
God of Wealth Lucky Money
January 17 (Fri) 14:10: Huayin Street Shopping District (In front of Puzhi Temple)
15:05: Back Station Shopping District (Nostalgia Plaza)
15:45: Taipei Underground Mall (Square No. 12, accessible via Exit Y3)
 
#Matchmaker Lucky Money
January 19 (Sun) 17:50: Mengjia Night Market Shopping District (Intersection of Huaxi Street and Guangzhou Street)
19:05: Ningxia Night Market Shopping District (Intersection of Minsheng West Road and Ningxia Road)

 

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