Check out the great variety of goods at the Y booth at Xiao Nian Tou Jia's Dream Carnival.

By / Scenic Spot Family, compiled and reported 
 
The eslite spectrum cultural and creative platform expo will be held from November 29 to December 1 at the outdoor cultural plaza on the 1F of the Songshan store, gathering a hundred bold dreamers — the "Xiao Nian Tou Jia" — to launch the 【Xiao Nian Tou Jia Dream Carnival】 market.

In addition to nearly a hundred creative Taiwanese brands, the event has also partnered with Pop Up Asia, which achieved tens of millions in sales over four days, selecting ten Asian brands from among hundreds to launch the limited-time “PUA PUA Selection Store.” More carefully curated Asian brands will continue to be introduced to Taiwan in the future.

During the cool early winter season, the eslite spectrum expo has also invited "food power" Fat Card food vendors to set up shop, featuring Asian delights such as Hong Kong-style egg puffs, Japanese oden, Thai milk tea, and Taiwanese sausage wraps. On December 1, picky foodie Tai Yi-yuan will join four other heavyweights in Taiwan’s food scene to create Mackay’s new food startup reality show “Culinary Battle Academy” at the 【Xiao Nian Tou Jia Dream Carnival】, inviting delicious food trucks to compete on-site; music dreamers from the National Chengchi University Golden Melody Awards bands will also perform back-to-back at Songshan.

From November 29 to December 1, customers who make a purchase at any booth of the eslite spectrum expo 【Xiao Nian Tou Jia Dream Carnival】 can receive a limited surprise wow coupon or a hidden cash discount voucher for designated brands in the Songshan store.

The eslite spectrum expo brings together Xiao Nian Tou Jia participants from the first to the eighth sessions and ten Asian design talents from Pop Up Asia, with works that are stunningly creative.

The century-old Chiang Mai handwoven bag “Torboon,” which has been recognized by the Chiang Mai Product Design Award, boasts both quality craftsmanship; “IJI Cultural Creatives” from the eslite spectrum expo replaces animal leather with kraft paper to create washable and durable quality accessories, while the Malaysian brand “Xiapism Tree Bark Color” uses mangrove bark from Pontian District to dye folk-style creations. Committed to handmade warmth, expo participant “Littdlework” uses hand-pressed heat transfer and embroidery techniques to produce pins full of local Taiwanese character, perfect for commemoration and collection. There’s also the Malaysian stationery brand “Mossery,” which offers unique notebooks customized with playful colors and gold foil stamping to record life’s beautiful moments. Carrying on ancient craftsmanship, the expo features “Guangshan Hang,” a lacquerware craftsman with over 70 years of history and three generations of heritage, whose pieces take 3-4 months of manual layering to create gemstone-like, colorful artworks. From December 11 to January 12, Pop Up Asia will also select 20 handmade brands to join the expo at the Songshan store.

Additionally, from November 29 to December 8, the Songshan Cultural and Creative Park has gathered 11 groups of artists to co-create an art landscape under the theme 【Christmas Magic Dream Factory】, launching the outdoor “Original Base Festival” for the first time.

In addition to inviting the “Fat Card Association mobile trucks” serving up rich Hong Kong-style egg puffs, refreshing Thai milk tea, hot Japanese oden, and authentic Taiwanese sausage wraps, the eslite spectrum expo has also curated a rich selection of “food power” vendors: the pure-Taiwan-cultivated cocoa tree chocolate brand “Chance Encounter with Farming” is launching limited-edition Christmas chocolates, using natural cocoa powder to make rich chocolate chips sprinkled with red quinoa and bee pollen for added flavor, leaving a memorable aftertaste; the popular online handmade biscuit brand “Sweet Universe” is offering caramel apple biscuits, using fresh apples mixed into the flour for a crispy texture, then coated with a caramel shell — a finger-licking treat you might just get hooked on; and “Treasure Snail Sauce Workshop,” made with natural ingredients, is introducing Taiwanese-style spicy tomato sauce, with its sour-spicy taste perfectly complementing egg pancakes or rice dumplings, guaranteed to whet your appetite.

Additionally, on December 1, Tai Yi-yuan will also step into the role of a food expert, leading the delicious food trucks “Tong Tang” and “Chef Ji” to improvise on-site, using locally sourced seafood, Japanese Ishigaki Island Mishima beef, and other ingredients to create gourmet dishes. The final round of the competition will take place, judged by steak guru Deng You-kuei, food and travel writer Ye Yilan, Chairman of Regent Taipei Wu Weizheng, and GQ Project Editor Shi Li.