Snatching lucky bags on the first day of the Lunar New Year is a major highlight for department store promotions. This year, with new players Far Eastern and Greenery Park joining the competition in Taichung, the grand prize for the lucky bags goes to Shin Kong Mitsukoshi Taichung. The top prize is a one-carat diamond pendant worth NT$400,000, along with other prizes including a BMW off-road mountain bike. Merchants guarantee that spending NT$1,000 will get you at least a gift worth NT$5,000.
Shin Kong Mitsukoshi Taichung is hailed as the king of department stores in Taiwan, having achieved an annual single-store turnover of NT$17.1 billion last year. This year, facing new competitors, the department store’s lucky bags focus on luxury goods and 3C products, priced at NT$1,000 each, with a limited quantity of 500. Cao Meihong, the store manager of Shin Kong Mitsukoshi Taichung, pointed out that the contents of each bag are guaranteed to be worth over NT$5,000, and the grand finale draw for the top prize includes a Just Diamond one-carat diamond necklace, the second prize being a BMW off-road mountain bike worth NT$270,000, along with other great gifts such as designer handbags, massage chairs, iPads, and digital cameras.
Cao Meihong stated that Shin Kong Mitsukoshi Taichung has built a reputation for offering great value with its Lunar New Year lucky bags sold every first day of the year, attracting consumers who even start queuing up on New Year’s Eve afternoon. To spare people from having to wait in the cold on New Year’s Eve night, the store thoughtfully arranged for the cinema lobby on the 13th floor where consumers can stay indoors together to ring in the New Year and wait for the lucky bags to go on sale.
In addition, to reward cardholders, starting from the 12th, Shin Kong also launched “Fortune Dragon Piggy Bank,” “Auspicious Red Dragon Piggy Bank,” and paper-cut lanterns with dragon motifs for cardholders to purchase as add-ons when spending above a certain amount or to redeem as gifts for meeting spending thresholds. During the Lunar New Year period, the store also plans a series of festive activities, including “Dragon Brings Auspiciousness,” kite demonstration lessons, and magical face-changing performances, creating a joyful New Year atmosphere for shoppers to celebrate the season.