After "The Best Job in the World" sparked global buzz, Tourism Queensland is investing heavily in yet another travel campaign?! This time, the focus is on the world’s most popular social media platform—Facebook. By simply liking the campaign page and sharing, you could win a dream Queensland holiday worth 750,000, 1.5 million, or even 3 million NTD. The lucky winner may also bring up to 9 friends along for a free trip to Queensland!
Australia’s stunning landscapes are a dream destination for many.
Taiwan ranks fourth globally in fiber-optic internet penetration, showing that going online has become one of the favorite pastimes for Taiwanese. Recognizing this, Tourism Queensland has leveraged Facebook—a social media platform with over 500 million global users and 7 million in Taiwan—to launch the “Passport to Shine” sweepstakes. The campaign encourages users to engage with friends on Facebook to maximize the promotional impact.
Running from now until November 22, participants can like the Tourism Queensland Facebook fan page, then visit the “Passport to Shine” campaign page, select a Queensland experience, and add it to their virtual passport to enter the draw for a 750,000 NTD holiday. You can also choose two additional Queensland experiences—each selection doubles your potential prize, ranging from 750,000 to 1.5 million NTD, with a maximum prize of 3 million NTD for an unforgettable Queensland getaway.
The Great Barrier Reef, a UNESCO World Heritage Site.
Australia is a dream holiday destination for many, with iconic spots like the Great Barrier Reef and the Gold Coast. Even those who dislike the cold can enjoy Queensland’s summer sunshine at the end of the year. After the Facebook sweepstakes ends, winners will be randomly selected and announced in late November. The top prize lets you bring up to 9 friends for a free trip to Queensland—gather your friends and join now!
Passport to Shine Campaign (Facebook Fan Page): http://www.facebook.com/visitqueensland
Official Queensland Tourism Website: http://www.queensland.com.tw
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