OPEN YOUR DREAM New Year's Parade Challenge to Break Asian Record

Additionally, over a hundred products at 7-ELEVEN stores will be offered at half price for a second item (with icash discount). Uni-President hypermart stated that, taking last year as an example, events such as the New Year’s parade and the fireworks show at Dream Mall in Kaohsiung attracted a total of over 600,000 participants. This year, in celebration of the 100th year of the Republic of China, planning has taken over half a year. From consumer promotions at stores, the lineup for the parade and evening gala, to entirely new concepts in the fireworks show, the aim is to offer the public a fresh experience. Furthermore, two days of star-studded performances will be arranged to take attendees down memory lane with classic hits from the past century.

Now in its fifth year, the “OPEN YOUR DREAM” New Year’s balloon parade carnival will feature popular character balloons from within the group, including the OPEN family, COCO Bird from Watsons, Bodhi Bear from Mister Donut, Cool Cat and Snow Cat from Black Cat Delivery, along with new additions such as Doraemon, SpongeBob SquarePants, The Powerpuff Girls, BEN10, Thomas the Tank Engine, Mayday’s Ashin STAYREAL bat mouse, and Pili puppet show’s Su Zhenzhen. With 25 giant balloons and over 200 performance groups, the event aims to challenge the record for the largest balloon parade in Asia.