Disney’s globally pioneering “smart wristband” may transform the theme park industry worldwide

By Rita

No need for tickets—replaced by a wristband; not only for entry, it also lets you skip the lines and book restaurants anytime. This incredible convenience is Disney’s“smart wristband” (MagicBands),unveiled in 2013and testedfor two years at Walt Disney World in Florida, is now set to expand to more parks and could eventually reshape how theme parks operate around the world.

▲Disney’s smart wristband (Photo/http://disneyparks.disney.go.com/)

The idea was officially announced in 2013. Disney not only delivers a unique guest experience but is also committed to innovation in technology and creativity. The $1 billion, globally unique “smart wristband” integrates various guest behaviors in the park into the MyMagic+ system. The benefit of this is that it allows for a more personalized service and a smoother overall journey.

MyMagic+ is a mobile app where guests can access the latest information about the park. With constantly updated details, each group of visitors can maintain flexibility—for example, using it to book restaurants or other services, thereby saving time to queue for attractions.

Guests can wear the MyMagic+ wristband throughout their visit. It functions as a key, ticket, and payment method. Disney states that its features are continually evolving. This design has also caught the attention of Spanish hotel operators as a potential integrated system (for keys, payments, and more).

Smart wristbands are undoubtedly an unstoppable trend for the future of hotels and theme parks. This breakthrough not only saves guests time and reduces unnecessary staffing costs for operators but also introduces a brand-new travel model—an excellent and win-win innovation.