Australian smoothie brand Boost Juice Bars enters Taiwan; first branch at Taipei Main Station Eslite opens

▲ Taiwan's first Boost Juice Bars store has officially opened, with singer Stefanie Sun serving as guest store manager for the day. (Photo / Reporter Chang Yizhong)

Reported by Huang Shiyuan / Taipei

Capitalizing on the domestic beverage market valued at up to NT$60 billion, YAT Enterprise, a subsidiary of The Landis Taipei Group, announced on the 27th that it has acquired the exclusive rights to represent Australia’s top smoothie brand, Boost Juice Bars, in Taiwan. The brand’s first Taiwanese outlet has officially opened on the B1 level of Eslite Spectrum at Taipei Main Station. Xu Liping, General Manager of both The Landis Taipei Group and YAT Enterprise, stated that during the trial sales period, over 300 drinks were sold daily, and the brand plans to gradually expand to locations across northern, central, and southern Taiwan.

Boost Juice Bars is Australia’s largest smoothie brand, established for over 15 years. Its flash-freezing technology preserves the nutrients of seasonal fruits and vegetables. The brand’s patented “TD4 (To Die For) Yogurt” is made with over 98% fat-free yogurt, offering a rich milkshake-like texture without the guilt, while also using freshly squeezed fruit juice without added sugar or water.

The first Taiwanese outlet currently offers six major series — including “Low-Fat Smoothies,” “Herbal Energy,” “Protein Smoothies,” “Super Smoothies,” “Refreshing Cool Snow,” and “Fresh Juices” — with more than 20 unique drinks. The preparation process excludes any added sugar or water, ensuring that every cup delivers the natural and rich flavor of fresh fruits. Boost Juice Bars’ best-selling global product line is its classic low-fat smoothies, which feature fresh mango, mixed berries, strawberries, chocolate, and bananas, paired with low-fat strawberry and vanilla yogurt. Drinks are available in three sizes, priced between NT$100 and NT$155.

Regarding future expansion plans, Xu Liping said that openings in northern, central, and southern Taiwan are all under consideration, but in line with the parent company’s store development principles, initial outlets will be located in shopping malls and department stores—areas with relatively higher foot traffic.


▲ Boost Juice Bars insists on using freshly squeezed juice without added sugar or water. (Photo / Provided by The Landis Taipei Group)