The hit Hunan TV parent-child interactive reality show "Where Are We Going, Dad?" Season 3 has just concluded, but over the past three years, the program has visited many locations, including Taiwan, New Zealand, and Australia for location shoots, successfully creating a number of distinctive parent-child travel destinations.
Industry insiders indicate that group travel orders involving families with children account for around 20% of all travelers.
Industry insiders state that group travel orders with children make up about 20% of all travelers, with the proportion even higher during school holidays. It is estimated that domestic tourism consumption in China reached 1.65 trillion yuan in the first half of the year, a growth of 14.5%, and is expected to hit around 3.5 trillion yuan for the whole year. Coupled with an anticipated 120 million outbound travelers, total annual tourism consumption is projected to reach 4 to 5 trillion yuan. This means the parent-child tourism market alone is already worth 800 billion to 1 trillion yuan.
Industry sources reveal a significant gap in high-quality parent-child travel products. Most products on the market are not specifically designed for parent-child groups. However, considering user characteristics, those willing to spend on parent-child travel definitely prioritize quality and ensuring their children have a great time. Traditional tour groups, which consist of diverse members, focus on sightseeing in a rushed manner, and include excessive shopping stops, are entirely unsuitable for parent-child travel needs — a detail the Taiwan tourism industry should pay special attention to.
Personalized customized travel has already emerged in China. Some travel websites and agencies now offer “private tours,” where as few as two people can form a group. These tours feature private vehicles and dedicated guides, specifically catering to private family and parent-child travel.