As more children opt to order New Year’s Eve meals out of consideration for their moms, Pizza Hut has tapped into the takeout New Year’s meal market with a limited-edition, high-end seafood and meat [Sauce Duck Lobster Sausage Pizza], featuring a specially crisp sausage crust. The pizza innovatively includes tender duck breast and sweet lobster paired with French foie gras mushroom sauce and other premium ingredients, elevating the pizza to a “luxury” level.
Pizza Hut launches a top-tier seafood and meat combo [Sauce Duck Lobster Sausage Pizza] to meet demand for holiday takeaway meals. (Photo provided by Pizza Hut)
To welcome the New Year, Pizza Hut has also specially launched the “$968 Hot New Year Meal (original price $1,079)” starting from January 21. The set includes 2 large pizzas (non-upgraded items) + a hot combo platter + 2 bottles of cola (1.25L), with an additional $100 to upgrade to the Sauce Duck Lobster Sausage Large Pizza. Pizza Hut is also generously offering 500,000 coupons worth $500 each as “Victory New Year Gifts.” From now until February 8, customers who spend $398 or more will receive one coupon, which includes three great deals: Deal 1 — Buy Big Get Big for Takeout (Buy Big Get Small for Delivery): Get 6 pieces of BBQ chicken for free; Deal 2 — Add $20 to the 398 Any Combo Meal to enjoy a Rich Chocolate Brownie; Deal 3 — Takeaway of 1 large pizza comes with 2 small pizzas and 1 bottle of cola (1.25L).
Starting from January 21, Pizza Hut has also specially launched the “$968 Hot New Year Meal (original price $1,079),” hoping to let more people share in the delicious food. (Photo provided by Pizza Hut)
According to market research, in 2010, 32% of the public prepared New Year’s Eve meals through takeout, a 5% increase compared to 2009. Based on Taiwan’s current total of 7.8 million households, approximately 2.5 million households celebrate reunions through takeout meals. Therefore, if calculated at $3,000 per reunion dinner table, it is estimated that this year’s takeout New Year’s meal market will reach nearly $7.5 billion.
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