The "real-life Monopoly" is back again！Winners can get flight tickets and accommodation worth 150,000.

▲ LDC Group holds the "real-life Monopoly," where winners can receive accommodation vouchers for its Italian hotels in Rome, Relais Sant’Uffizio, and Hotel La Lumière; the photo shows the 18th-century Renaissance-style garden of Relais Sant’Uffizio. (Photo / Provided by the organizer)

Travel Center / Comprehensive Report

The "real-life Monopoly" is back again！This year, LDC Group has once again partnered with two major online community websites across the Taiwan Strait to select from over 44.9 million travel enthusiasts. Selected participants will have the chance to join the LDC Monopoly UNIVERSITY real-life game, traveling across major attractions in Taiwan by rolling dice, with the fastest player to reach the finish line winning a total of two accommodation vouchers each for LDC’s Italian hotel in Rome, Relais Sant’Uffizio, and Hotel La Lumière, worth 150,000 in total, plus two round-trip flight tickets (from Taipei to Rome).

Sheng Zhiren, General Manager of LDC Group, said that online community marketing has become a global trend. In addition to using social media channels such as Facebook, Weibo, and Baidu Street View, LDC Group has been creating online topics to market its brand through the “Travel with LDC” campaign for five years. This year, in partnership with the largest community websites on both sides of the Strait—Pixnet and eLong—the event is expected to see more than a 50% increase in page views.

How to participate: From now until July 31, submit a travel itinerary article or a travel cheat sheet on the Pixnet website. Based on criteria such as writing fluency, photo composition, blog activity level, and the activity level of fans pages or Facebook, seven groups of participants will be jointly selected by Pixnet and LDC Group hotels. On August 21, the “LDC Monopoly UNIVERSITY” journey will begin at The Regent Taipei. Participants will enjoy free stays at nine LDC Group star-rated hotels throughout the game, as well as receive NT$4,999 in travel funds. The group that reaches the finish line the fastest or comes closest to the end by the time the game concludes will win two accommodation vouchers each for LDC’s Italian hotel in Rome, Relais Sant’Uffizio, and Hotel La Lumière, plus two round-trip flight tickets (from Taipei to Rome).