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Breaking News: First Mitsui Outlet in Toyama Opens – Ferris Wheel Offers Panoramic Views of the City

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — Japan’s first outlet in the Hokuriku Toyama region opened on July 16th. Outlets operated by Mitsui Fudosan Group have always been popular among travelers and are a favorite weekend shopping destination for locals. In addition to numerous brand discount stores, Mitsui Outlets feature distinctive mall centers offering everything from fashion, food, daily necessities to entertainment facilities. The newly opened “Mitsui Outlet Hokuriku Oyabe” boasts a giant ferris wheel as its centerpiece.


▲ The first outlet in the Hokuriku region will open on July 16th.

Reported and photographed by Reporter Youtr● / Hokuriku, Japan

Japan’s first outlet in the Hokuriku Toyama region opened on July 16th. Outlets operated by Mitsui Fudosan Group have always been popular among travelers and are a favorite weekend shopping destination for locals. In addition to numerous brand discount stores, Mitsui Outlets feature distinctive mall centers offering everything from fashion, food, daily necessities to entertainment facilities. The newly opened “Mitsui Outlet Hokuriku Oyabe” boasts a giant ferris wheel as its centerpiece.


▲%The main entertainment area features a modern design.



▲ Information desk.


▲ Shuttle buses from the outlet entrance connect to various surrounding areas.


▲ Children’s play area.


Officially opened on July 16th, Mitsui Outlet Hokuriku Oyabe is the first branch in the Hokuriku region, covering an area of 120,000 square meters with approximately 173 stores and brands. It primarily targets family and child-friendly visitors. From the ferris wheel, you can enjoy panoramic views of the Toyama landscape. The complex also includes indoor and outdoor children’s play zones. Popular nearby tourist destinations such as Kanazawa Kenroku-en Garden, Kaga Onsen hot spring villages, Tateyama Kurobe Alpine Route, and Shirakawa-go are all just about a one-hour drive away, making the location highly convenient.

To accommodate more international visitors, Mitsui Fudosan Group states that the outlet provides services in four languages, multilingual staff, and free Wi-Fi throughout the facility. Forty-four shops offer tax-free shopping, and there is also a currency exchange counter and prayer room, all specially designed for foreign guests. ETtoday ETToday Dongsen News Cloud was given early access to the yet-to-open Mitsui Outlet Hokuriku Oyabe and has provided interior photos for the reference of interested travelers.


▲ Mall directory and brand map.


▲ %A wide selection of shops includes DANSK, Staub, Le Creuset, and the extremely popular Beams. The pharmacy section has specially introduced Kampo brand Hakkan-do.
 

 

 
▲ %Seasonal fashion and sports goods are also available.

 

▲ %Here, you can find local specialties from the Hokuriku region.




 

Mitsui Outlet Hokuriku Oyabe
Address: 972-1 Nishinakano, Oyabe, Toyama
Business Hours: 10:00–20:00 (Hours after opening are subject to confirmation)



 

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