
▲ A huge teddy bear that you’ll just want to cuddle. (Photo / Reporter Huang Kexiang)
Reported by Reporter Huang Shiyuan / Taipei
Fluffy and adorable teddy bears are loved by both kids and adults alike. Near Taipei Arena, there’s a teddy bear-themed café where, aside from the giant teddy bear carnival mascot at the entrance, the most heart-melting spot is a little nook filled with cute teddy bear plushies—including ones even bigger than children. Kids are likely to scream in delight upon seeing them and then hug them tightly.
The teddy bear-themed café was established by Pan Shi Marketing Company. You might wonder why a marketing firm would open a café. It turns out that Pan Shi Marketing was the event organizer and marketing team for the 2014 Teddy Bear Carnival. After the 2014 event ended, they felt there were already too many anime and cartoon toys, and wanted to promote these classic, traditional, and lovely furry plush toys. So in 2015, they set up the teddy bear-themed café, where teddy bears are everywhere inside, immersing visitors in a bear-filled environment and helping them reconnect with their inner child.

▲ A giant teddy bear from the carnival at the entrance. (Photo / Reporter Huang Kexiang)

▲ A cozy nook packed with teddy bears. (Photo / Reporter Huang Kexiang)

▲ A teddy bear sitting on a table. (Photo / Reporter Huang Kexiang)
Wang Mu’en, operational manager of Pan Shi Marketing, said that besides offering coffee and light meals, all the teddy bears in the café are for sale—available in various sizes, with prices ranging from NT$99 to over NT$1,000. Wang added that compared to well-known brands, the teddy bears here are more affordable—for instance, those over 100 cm tall are priced around NT$1,000. The bears come from Pan Shi Marketing’s own stock, consignments from dealers, as well as handmade bears from individuals. There are also artisan teachers showcasing “birth bears” (matching the weight and height of newborns). If interested, you can place an order with prices between NT$6,000 and NT$12,000.
Regarding trademarks, Wang Mu’en explained that teddy bears cannot be exclusively registered as trademarks, so anyone can produce and use the name. In fact, whether long-haired, short-haired, cute styles, or European-style elongated designs—any bear-shaped plush toy can be called a teddy bear. However, if you add identifying features to the bear design, you can register it as a trademark. For example, the teddy bears from the Taiwan Teddy Bear Association have hearts on their palms and noses, and pine motifs in their ears.

▲ Panini sandwich. (Can add a drink to the set meal.) (Photo / Reporter Huang Kexiang)

▲ Chocolate muffin, set meal includes two additional drinks. (Photo / Reporter Huang Kexiang)
For food, the teddy bear-themed café mainly offers coffee and light meals. Recommended items are the panini set and the muffin set. Wang Mu’en said the panini set uses soft cheese bread that’s fragrant and fluffy, with fillings like beef or tenderloin sliced thick—each slice is over 0.5 cm. As for the muffins, the portions are larger than those typically sold in stores. Freshly baked, they’re crispy outside and soft inside, and over time, they develop a cake-like texture.

▲ Bear Latte.
Wang Mu’en also mentioned that the teddy bear-themed café operates with a composite business model—all the teddy bears are for sale. Whether you just want to look around or buy a teddy bear, you’re very welcome. If you dine in and purchase a teddy bear, you’ll get a discount. The minimum spend for dining is NT$110, and the basic dining duration is 2.5 hours—but if the café isn’t busy, they won’t rush guests out. Business hours are from 10:00 to 21:00, but meals are only served between 12:00–14:00 and 17:30–19:30. Closed on Mondays.
Teddy Bear-Themed Café
Address: No. 8, Ning’an Street, Songshan District, Taipei City
Phone: 02-25778526
Business hours: 10:00–21:00; meal service 12:00–14:00 and 17:30–19:30, closed on Mondays.
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