Jingying launches new brand "Jing Quan Feng Lv" to enter the Jiaoxi Hot Spring Resort Area

▲ Jing Ying launches new brand "Jing Quan Feng Lv" to enter the Jiaoxi Hot Spring Resort Area (Photo/Courtesy of Crystal Grand Crystal Hotel Group)

Tourism Center / Comprehensive Report

Jing Ying, under the Crystal Grand Crystal Hotel Group, has introduced a new extension brand—“Jing Quan Feng Lv”—positioned as a boutique hotel to enter the hot spring resort market,with plans to open in early 2016..

“Jing Quan Feng Lv” has recently been officially named and unveiled. This brand is an extension of the group’s five-star hotel—the Jing Ying brand—and its first location is set in Yilan’s Jiaoxi, which boasts abundant natural hot spring resources. It targets travelers who enjoy urban getaways, seek tranquility, and desire a unique accommodation experience. The brand aims to offer a refined service befitting a top-tier hot spring resort, thoughtfully designed guest rooms, andthe first rooftop open-air infinity hot spring pool in Northern Taiwan as standout features,providing both domestic and international travelers with a completely new sensory experience when vacationing in Jiaoxi.

With the addition of Jing Quan Feng Lv to the operational lineup—including Lancheng, Taroko, and Tainan—the number of hotels under the Jing Ying brand will increase to four. The Kaohsiung Jing Ying Hotel, located in Kaohsiung’s Sanduo Shopping District, is expected to open in 2017.

Jing Quan Feng Lv is situated in the downtown area of Jiaoxi, enjoying a prime location amid tranquility. The property will feature 122 guest rooms, each equipped with a double-sized scenic hot spring tub. The interior design adopts a calm, resort-style aesthetic that carries forward the brand spirit of Jing Ying Hotels—coexisting and thriving with the local community.

Jing Quan Feng Lv will focus on creating high-quality leisure, dining, and accommodation experiences tailored to guests. The hotel’s only restaurant will be operated by the group’s popular “San Fan Honke,” now named “San Fan Jiaoxi.” In addition to the already well-received shabu-shabu and sukiyaki dishes, the restaurant will also highlight refined Japanese cuisine made with fresh local seafood and specialty set meals. The group’s five-star culinary team is expected to set new trends in the local dining scene.

Xue Yaping, CEO of Crystal Grand Crystal Hotel Group, said: “The group is very optimistic about the sustainable tourism development potential of Jiaoxi and the greater Lanyang area. Jing Quan Feng Lv will engage in friendly competition and collaboration with the nearby Jiaoxi JS Hotel and the Lancheng Jing Ying Hotel in Yilan City, offering comprehensive services for different customer segments such as families, DINK couples, and independent travelers... We hope that each location can become the Best in Class in the area, and the top choice within the same price range or target customer group.”

“Jing Quan Feng Lv”
Address: No. 67, Wenquan Rd., Jiaoxi Township, Yilan County (adjacent to JS Hotel Jiaoxi)