Phoenix Window Cultural Tourism Industrial Park

　　The “Phoenix Window” Cultural Tourism Industrial Park is situated at Qiongyangtan in Liaojiqiao Town and officially opened on September 8, 2016. It is a comprehensive development zone integrating cultural creativity, product R&D, display and processing, wholesale and retail, performance reception, warehousing and logistics, tourism and vacation, as well as the inheritance and preservation of intangible cultural heritage. Currently, the first phase of the park — the Tourism Commodity Processing and Experience Park — has been completed. Covering an area of 81 mu with a construction area of 50,076 square meters, the zone includes a total of 24 buildings, such as the Xiangxi Intangible Cultural Heritage Exhibition Hall, Xiangxi Specialty Fruits Exhibition Hall, Fenghuang County Specialty Food Hall, Silver Jewelry Processing Experience Hall, Fenghuang Snacks, Tea Culture Exhibition Hall, and Traditional Handicraft Processing Experience Hall.

　　The Phoenix Window Cultural Tourism Industrial Park has a planned area of 5,600 mu, with a total investment of 4 billion RMB. It is divided into four zones: tourism commodity R&D and processing, tourism commodity display, living, logistics, and services. It integrates cultural creativity, product R&D, display and processing, wholesale and retail, performance reception, warehousing and logistics, tourism and vacation, as well as the inheritance and preservation of intangible cultural heritage. The park is committed to becoming a well-functioning, distinctive, fully equipped, and beautifully landscaped incubation base and trading market for Chinese tourism commodities.

　　According to its short-, medium-, and long-term development goals, the first phase of the park — an 81-mu industrial processing and experience park — has been completed, with a construction area of 50,076 square meters and an investment of 220 million RMB. In the medium term over the next three years, priority will be given to developing a 1,000-mu project on the eastern side of the park. In the long term over eight years, full development of 3.7325 square kilometers will be achieved.

　　The Phoenix Window Cultural Tourism Industrial Park is dedicated to five key goals. First, to create a tourist attraction that integrates “eating, accommodation, entertainment, sightseeing, amusement, and shopping,” aiming to establish it as a AAAA-level scenic spot. Second, to build a base for inheriting ethnic culture by establishing folk customs exhibition rooms and ethnic craft workshops, showcasing the humanistic features of Fenghuang County, promoting and preserving ethnic culture, and achieving industrialized, intensive, and large-scale development of local cultural brands. Third, to develop a tourism commodity park that integrates R&D, production, experience, sales, and logistics, making “Phoenix Window” a processing park for Fenghuang’s tourism commodities and an exhibition garden for intangible cultural heritage. Fourth, to establish a trustworthy service park in the Wuling Mountain region, promoting honest and civilized business practices. Fifth, to build the best e-commerce platform in Xiangxi Prefecture, creating the largest, most standardized, and most comprehensively serviced e-commerce industrial park in the region to boost the prosperity of Fenghuang’s e-commerce industry and the transformation and upgrading of traditional industries.