Taizhou Sanshui Bay

　　Eastday.com, September 21 — The “No. 1 Night Tourism City in China,” jointly developed by the municipal Party committee and government, will soon get a new engine. The construction of Taizhou’s “Sanshui Bay” fashionable leisure district, featuring a main theme of “night feasting, night tours, night entertainment, night shopping, and night stays,” was officially launched yesterday. This information comes from the “Sanshui Bay Fashionable Leisure District Expert Seminar and Press Conference” held yesterday. It is expected that the entire district will be completed by the end of this year and officially open to the public next spring.

　　It is understood that the Taizhou Sanshui Bay fashionable leisure district is the third phase of the Fengcheng River Scenic Area, positioned as an “international lakeside open fashionable leisure district.” Located on a peninsula where the Fengcheng River Scenic Area meets South Gulou Road, it is connected to the Old Taizhou Street. The architecture features black tiles, gray walls, white walls, and transparent glass as the base tone, combining traditional architectural cultural elements with a modern vibe. Based on this, the area forms an antique-style district cluster composed of 12 courtyard complexes. In terms of architectural style, “Sanshui Bay” continues the ancient building style by transplanting royal courtyards here, striving to create a fashionable district with the ambiance of a royal garden, exuding an air of grandeur. “Twelve residential courtyard complexes create a culturally rich water-island street experience. Inter-island road networks, waterside roadways, and uniquely styled arch bridges and stone paths naturally connect the external urban transportation arteries with the upscale lakeside communities.”

　　Liu Ning, Deputy Secretary-General of the Taizhou Municipal Government and Director of the Fengcheng River Scenic Area Management Committee, said that “Sanshui Bay” is the fourth landmark that the Fengcheng River Scenic Area aims to develop after Wanghai Tower, Peach Blossom Garden, and Old Taizhou Street. Once completed, it will offer three major highlights: First, the consumption highlight. Sanshui Bay is mainly positioned for mid-to-high-end consumers, including official and business receptions, out-of-town high-end tourists, and urban elites, while also providing a great leisure destination for the general public and ordinary visitors. Second, the ecological highlight. Located on a peninsula, its lakeside leisure district is quite rare in China. Third, the cultural highlight. The project will integrate the concept of “prosperous culture and beautiful waters, the auspicious city of Taizhou,” fusing local humanistic elements. Once completed, it will become a highlight of Taizhou’s cultural tourism.

　　Liu Ning, who is also the head of Nanjing Meili Sancai Commercial Management Consulting Co., Ltd. — the project operator with 12 years of experience in commercial real estate development — said that the “Sanshui Bay” project is a conceptual upgrade of Shanghai Xintiandi and Nanjing 1912 in Taizhou. “Sanshui Bay” focuses on mining the city’s representative culture and guiding urban fashionable leisure. It draws on the strengths of traditional historical districts, themed shopping malls, and modern fashionable streets, introducing top-tier domestic brand flagship stores. The goal is to ignite Taizhou’s night culture upon opening, comprehensively driving the development of the “night feasting, night tours, night entertainment, night shopping, and night stays” industries, and directly extending Taizhou’s night leisure time by several hours.

　　At yesterday’s press conference, numerous well-known catering brands such as SOHO, A8, Blue Marlin, Yuehonghe, Chake Laozhan, and TNT Club showed strong interest in the “Sanshui Bay” project and expressed their intention to move in.

　　“‘Sanshui Bay’ fashionable leisure district is committed to creating a fashionable space that embraces cultural temperament, innovation, environmental consciousness, and the charm of life,” said the person in charge of the Taizhou Fengcheng River Scenic Area during an interview with reporters today. The fashionable leisure district is set to officially open and begin operations in the first half of next year.

　　Positioned as an “international lakeside open fashionable leisure district,” “Sanshui Bay” is vigorously developed by the management committee of the Fengcheng River Scenic Area, a national 4A-level tourist attraction. From design and construction to merchant recruitment and management, it emphasizes enhancing quality — fully tapping into Taizhou’s rich leisure culture while integrating modern elements of domestic and international leisure trends.

　　The “Sanshui Bay” fashionable leisure district is located by the scenic and culturally rich Fengcheng River, adjacent to the city’s main thoroughfare, South Gulou Road. It boasts the city’s top-tier tourism ecological resources and central business district resources. Its buildings, based on black tiles, gray walls, white walls, and transparent glass, form a striking contrast — blending traditional architectural cultural essence with a modern flair. These elements come together to form an antique-style district cluster of 12 courtyard buildings, prominently showcasing the urban charm of waterscapes. It is a comprehensive tourism service system integrating night feasting, night tours, night entertainment, night shopping, and night stays.

　　The person in charge of the Taizhou Fengcheng River Scenic Area happily told reporters that the “Sanshui Bay” district, as Taizhou’s top “leisure and business district,” has already attracted the first batch of strong domestic and international brand merchants, represented by Starbucks Coffee, SOHO Bar, Yuehonghe, and Tanjia Mansion Cuisine. Additionally, over 100 top-tier brand merchants, including Polar NO.88 Bar, Western Snow Lotus KTV Bar, Happy Town KTV, Jiudingxiang Hotpot, Canadian Beanery Coffee, Hainabaichuan Southeast Asian Cuisine, Yishoutang Court Creative Dining, and Qicha Teahouse, have expressed investment intentions.

　　Two thousand years ago, Taizhou was a city where the Yangtze River, Huai River, and sea converged, and where clear, murky, and salty flavors blended. With profound cultural heritage and beautiful natural scenery, it boasts abundant tourism resources. Especially notable are its wetland ecology and folk custom tourism, which have become distinctive features of Taizhou’s tourism. In recent years, it has attracted a large number of domestic and international tourists, becoming a new highlight of tourism in the Yangtze River Delta. In 2008, Taizhou received 8 million domestic and international tourists, with total tourism revenue exceeding 8 billion yuan.

　　The person in charge of the Taizhou Fengcheng River Scenic Area stated that the launch of this district will effectively boost the upgrading of Taizhou’s modern commercial and service industries. It will also have a significant impact on driving urban fashionable leisure consumption and vividly showcasing Taizhou’s cultural landscape, while accelerating the city’s international development and becoming a new landmark that carries Taizhou’s culture and reflects its fashion.