Holiday Beach

　　Located beside Qinxing Avenue in the western part of Haikou, it stretches six kilometers long, with lush casuarina forests along the left side, dotted with resorts, hotels, amusement parks, and more; on the right side lies the vast blue waters of the Qiongzhou Strait, where ships shuttle through, churning silver waves. Here, sunlight, seawater, sandy beaches, and coconut trees create a beautiful and enchanting natural scene. The entire beach is divided into a sunbathing area, water sports area, marine dining and culture zone, and leisure resort area, making it the most representative coastal tourism and leisure destination in Haikou.

　　Holiday Beach opened in July 1995. Authorized by the Haikou Municipal Party Committee and Municipal Government, it is developed and managed by Haikou Holiday Beach Development & Management Co., Ltd., and is one of the designated tourist sites in Hainan Province.

　　Over 80% of Holiday Beach is covered in greenery, including 60% coconut trees, casuarina, oil palms, and 20% shrubs and flowers, with 20% covered by Taiwan grass turf. This area features lush trees, sea breezes, white sandy beaches, and bright sunshine, with sunlight, sand, sea, and coconut trees complementing each other to form a stunning natural landscape. Its charming tropical scenery attracts large numbers of domestic and international tourists.

　　Since its opening, Holiday Beach has been visited by Chinese party and state leaders such as -, Li Peng, -, -, -, and -, who have highly commended its development and management. It has become a flagship tourism attraction for Haikou, this tropical seaside city. Since opening, it has received approximately 13.6 million visitors, averaging over 1.7 million visitors per year, making it the most visited tourist site in Hainan Province.

　　Holiday Beach is divided into four functional zones: from east to west, they are the Dining Culture Area, Sunbathing Area, Water Sports Area, and Leisure Resort Area. Currently, the Sunbathing Area and Water Sports Area have been completed, while the other two are under construction. Projects open to visitors from east to west include: Water World, Jet Ski Center, swim equipment rental, shower center, Hot Spring Hotel, tourist handicrafts market, Seaview Tower, beverage center, Music Square, beach volleyball court, beach soccer field, barbecue garden, coconut hut accommodations, illuminated basketball court, Noble Yacht Club, HNA Clubhouse, New State Guesthouse, Golden Coast Garden, and more.

　　Holiday Beach was named by Mr. Xialuping, a researcher at the Hainan Provincial Party School. In 1993, the Haikou Municipal Government organized a naming contest for the beach. Mr. Xia drew inspiration from the Hilton Hawaiian Village on the famous Waikiki Beach in Hawaii. The name was chosen with the hope that this beach would become a sanctuary for urban dwellers to vacation, and could lead the holiday and leisure lifestyle in Haikou.