Dongjin Road Food Street

　　The Dongjin Road Cultural, Leisure, and Food Street is situated in the central-southern part of Yancheng City, with Chuan Chang River to the east, South Jiefang Road to the west, Dongjin Road to the north, and Yuejin River to the south, covering a total land area of 15.38 hectares. The street features flagship stores along its spatial interface and within large open spaces to attract visitors, while various nodes are equipped with public spaces of varying scales, serving as rest and gathering areas for tourists.

　　The food street covers an area of 71,000 m² with a built-up area of 37,450 m². It primarily offers Huaiyang-style and Yancheng-local cuisine, with well-planned offerings from Sichuan, Hunan, Cantonese, Zhejiang, and other regional flavors arranged to avoid direct competition. Large and medium-sized dining establishments mainly feature Huaiyang, Sichuan, and Hangbang cuisines, while small and medium-sized ones focus on Yancheng local specialties and Korean cuisine. The commercial section includes supermarkets and gift shops.

　　The entertainment street spans 5,197 m² with a built-up area of 22,000 m², featuring bars, KTVs, coffee and tea houses, chess and card rooms, bowling, billiards, cinemas, and similar venues. The tourist service center not only provides visitor services but can also include a sales point for Yancheng tourism and local specialty products.

　　Source: Yancheng Haian Historical and Cultural Scenic Area