Chutian Xianggu Aromatic Culture Expo Park

　　A national 3A-level tourist attraction and provincial scenic area, situated in the scenic and fragrant haven of Ming Mountain Township, Daye City, Hubei Province. Relying on its 10,000-acre aromatic plant cultivation base and an integrated aromatic industry platform, it has been developed into a tourism destination for China’s aromatic industry as well as a resort for aromatic therapy and wellness vacations.

　　 Chutian Xianggu Aromatic Culture Expo Park is a key component of the "three-industry integration" (agricultural planting, industrial production, and tourism services) of Hubei Ruisheng Biotechnology Co., Ltd. within the aromatic industry. It integrates ecological landscapes, educational science outreach, wellness leisure, health products, and creative culture from the aromatic sector. Upholding the national strategies of "Beautiful China" and "Healthy China," the park focuses on developing the health industry and strives to become a model destination for aromatic-themed rural tourism in China.

　　Established in 2012 with a registered capital of 50 million yuan, the three-industry integration project of Hubei Ruisheng Biotechnology Co., Ltd. has an estimated total investment of 1.947 billion yuan, with nearly 400 million yuan already invested. The company oversees Ruisheng Agricultural Technology, Ruisheng Biotechnology, and Ruisheng Cultural Tourism companies. It is recognized as a provincial-level leading agricultural enterprise, a provincial-level leading forestry enterprise, and a distributed industry-academia-research workstation under China’s Ministry of Education. It co-established the “Ruisheng-Jiaotong University Engineering Technology Center” with Shanghai Jiao Tong University. The company is also the vice-chair unit of the Aromatic Branch of the China Ethnic Medicine Association and the vice-chair unit of the Huangshi Pharmaceutical Association.

　　The company has currently planted 10,000 acres of aromatic plants (aromatic medicinal herbs, collectively referred to as aromatic plants below), including over 30 varieties such as Damask Rose, Grasse Rose, Purple Branch Rose, Floribunda Rose, Rosemary, Lavender, Basil, Chamomile, and Geranium. Using this 10,000-acre base as a demonstration, it plans to develop 50,000 acres of planting by local farmers. The planned industrial construction land covers 300 acres, 100 acres of which have been completed, including Phase I factory buildings, experience halls, extraction and R&D facilities. The industrial tourism planning spans 656 hectares, featuring three major tourism products: aromatic experience tours, waterfront leisure tours, and mountainous wellness retreats, along with 18 corresponding functional zones.

　　The company currently has 8 senior consultants at the professorial level and partners with 5 strategic management consulting agencies. With nearly 200 employees, including a technical and management team of 30 (6 of whom hold master's degrees), the company has obtained 15 invention patents and 10 utility model patents.

　　In 2014 and 2015, the company successfully hosted the “China Rural Garden Expo” events, each attracting over 500,000 visitors. In 2016, it hosted the first high-end technical forum in China with international participation on “Opportunities and Challenges of the Aromatic Industry in China,” attended by top experts from universities, research institutions, enterprises, and media in the U.S., Israel, Japan, France, Hong Kong, and mainland China.

　　The scenic area has an overall planned area of 1,100 hectares, with the first phase covering 1,000 acres of core scenic zone. This includes five functional areas: aromatic plant sightseeing, aromatic culture education, aromatic industrial tourism, aromatic-themed homestays, and aromatic rehabilitation therapy. The main attractions consist of the “Secret Garden” welcome flower sea viewing area, landscape-style visitor service experience area, Yangqiao Ancient Street specialty town, mini European-style flower sea viewing area, aromatic culture education and experience area, Medicinal Fragrance Valley rehabilitation garden demonstration area, aromatic industrial tourism and exhibition area, and an aromatic culture-themed hotel.

　　The scenic area currently hosts a 10,000-acre rose plantation, having introduced four premium rose varieties from both domestic and international sources, including Damask No. 3 Rose, Grasse Rose, Purple Branch Rose, and Floribunda Rose. Additionally, there are over 100 rare aromatic plant seedlings from around the world, such as French Lavender, Chamomile, and Rosemary. These have formed seven major sightseeing gardens: Damask Rose Garden, Lavender Garden, Chamomile Garden, Rosemary Garden, Purple Branch Rose Garden, Grasse Rose Garden, and Floribunda Rose Garden.

　　The scenic area’s business reception center includes a 5,000-square-meter international conference center and expert building, an 8,000-square-meter aromatic-themed hotel-style apartment, and a 4,000-square-meter Chutian Xianggu Aromatic Culture Experience Hall, capable of hosting conferences and receptions for over 1,000 people.

　　 【Highlight Attractions】

　　Flower Viewing – Colorful Rose Gardens Escape the hustle and bustle of the city and immerse yourself in a vibrant world. The Ruisheng Aromatic Rose Sea is waiting for you. Stroll through the 6,000-acre aromatic flower plantation and freely admire world-renowned aromatic plants like Damask Rose, Floribunda Rose, Purple Branch Rose, Grasse Rose, Lavender, Chamomile, and Rosemary. Amidst the colorful splendor, take photos to capture beautiful moments, play among fluttering butterflies and busy bees, and let your colorful dreams soar in a joyful mood. Walking along the flower trails in the valley, you’ll find blossoms in various stages of bloom. Take a romantic stroll with your loved one, hand in hand, surrounded by the thousand postures of flowers and the serene beauty of the valley. With lucid waters and green hills reflecting each other in perfect harmony, this “hidden paradise” in the Chutian Xianggu scenic area is calling—why wait? Come fall in love amid these colorful blooms.

　　Flower Viewing – Chutian Xianggu Aromatic Plant Park As the core flower viewing area of our botanical park, it features 18 different blocks of aromatic plants in varied species and styles. The selections include 55 types of tall trees and 289 types of rare aromatic plants from around the world. Once fully completed, it will become the most comprehensive aromatic plant-themed scenic park in Central China. The plant park is designed to highlight botanical landscaping based on local conditions. According to the growth habits and categories of the plants, it is divided into 21 zones such as Cypress Garden, Fir Garden, Callicarpa Garden, Buddleja Garden, Salvia Garden, Mint Garden, Rosemary Garden, Osmanthus Garden, and Plum Garden. These zones are home to rare plants such as Golden Arborvitae, Yew, Sweet Osmanthus, Magnolia, Geranium, Rosemary, Yucca, Salvia, and Hyacinth. Each zone features various aromatic plants and trees that present different sceneries in different seasons, creating a unique landscape where every garden and step offers a new view.

　　Aromatic Culture Experience & Product Shopping – Chutian Xianggu Aromatic Culture Experience Hall As the core attraction of the scenic area, the Chutian Xianggu Aromatic Culture Experience Hall covers a construction area of over 4,000 square meters. Themed entirely around aromatic culture, the venue condenses over 5,000 years of aromatic history and displays thousands of spices and aromatic plants. Inside, you’ll find sections for aromatic culture display, aromatic function education and experience (tea ceremony, incense ceremony, essential oil experience and therapy areas), and essential oil product exhibitions. Whether you’re listening to aromatic tales, savoring fragrant floral tea, watching the extraction of essential oils, experiencing aromatic therapy, or shopping for your favorite items, the hall combines knowledge, fun, entertainment, and interaction. Professional guides provide free, in-depth explanations. Listen to the language of aromas and feel millennia of aromatic culture—all in the Chutian Aromatic Culture Experience Hall.

　　Accommodation/Dining – Ruisheng Aromatic Theme Hotel China’s first aromatic concept-themed hotel is nestled in the scenic and culturally rich Ming Mountain Township, Daye City, Hubei Province, where Damask Roses bloom fragrantly. Set within this sea of flowers, the Ruisheng Aromatic Theme Hotel carves out a distinctive path centered on aromatic features. Located at the heart of the Hubei-Hunan-Jiangxi region, about 132 km from Wuhan Tianhe Airport and directly accessible via Provincial Highway S315, the hotel offers exceptional convenience, making it a prime choice for leisure vacations, health retreats, business negotiations, and meetings. Covering 35 acres with over 6,000 sqm of construction, the hotel has 79 guest rooms, including 4 luxury suites, 3 business suites, 33 king rooms, and 39 standard rooms. The hotel’s signature soft furnishings and all furniture items were creatively designed by top design agencies in Hangzhou, with designers personally selecting and crafting them alongside a floral design team. Each room in the hotel’s main building features a distinct style—such as British, country, Baroque, or minimalist modern. Moreover, the hotel’s custom aromatic bath products are tailored for each guest, from raw material cultivation and processing to packaging design and categorized application. The hotel offers a themed Chinese restaurant, a grand banquet hall, and special private rooms, with a total dining capacity of 300 (including a 100-person banquet hall, an 80-person Chinese restaurant, and 8 uniquely themed private rooms). The hotel also features a distinctive aromatic cuisine, the first of its kind in southeastern Hubei, alongside Hunan, Hubei, and Cantonese flavors. It excels in providing diverse meeting and group meal options, including Chinese buffets, themed banquets, and home-style meals.

　　【Getting There】

　　From Wuhan: Take the Wuhan-E’zhou or Wuhan-Huangshi Expressway, then transfer to the Daqing Expressway and exit at the Daye toll gate. Turn right onto Provincial Highway S315 toward Jinniu, then after reaching Chen gui Town, turn right at Xingcheng Intersection and follow the Ming-Chen Road, guided by signs for the China Rural Garden Expo, to reach the scenic area.

　　From Huangshi: Head in the direction of Golden Hill from Huangshi to reach Daye, then take Jinhui Avenue to Koutou. Continue on Provincial Highway S315 toward Jinniu, then after reaching Chen gui Town, turn right at Xingcheng Intersection and follow the Ming-Chen Road, guided by signs for the China Rural Garden Expo, to reach the scenic area.

　　From Daye: Take Provincial Highway S315 toward Jinniu, then after reaching Chen gui Town, turn right at Xingcheng Intersection and follow the Ming-Chen Road, guided by signs for the China Rural Garden Expo, to reach the scenic area.

　　【Contact Information】

　　Hotel Reservation Hotline: 0714-8733888

　　Inquiry (Complaint) Hotline: 400-608-6066

　　Address: Beside Yangqiao Reservoir, Yangqiao Village, Ming Mountain Township, Daye City