Pingyang Horseshoe Bamboo Shoots

Pingyang Horseshoe Bamboo Shoots

Pingyang Horseshoe Bamboo Shoots are a protected geographical indication product.

　　　　Product Name: Pingyang Horseshoe Bamboo Shoots

　　　　Place of Origin: Wenzhou

　　　　Product Features: Thick flesh, crisp and tender texture, sweet and refreshing taste, high in fiber, low in fat, and highly nutritious

　　　　Product Introduction: Horseshoe bamboo shoots are a traditional and premium specialty of Pingyang County, representing a top variety among edible bamboo shoots. They are produced from June to October, perfectly filling the gap in the supply of fresh bamboo shoots during the summer and autumn seasons, making them a rare and refreshing vegetable during the hot months. With their thick flesh, crisp and tender texture, sweet and refreshing taste, they are high in fiber, low in fat, and rich in nutrition. Containing 17 kinds of essential free amino acids and various trace elements and vitamins, they are considered a "green food" with beautifying and health-promoting properties. The county currently has over 2,000 hectares of horseshoe bamboo shoots, mainly distributed in towns such as Nanhu and Kunyang, with an annual output of more than 6,000 tons. We warmly welcome guests from home and abroad to taste Pingyang Horseshoe Bamboo Shoots and join us in developing this product.

　　　　Product History: Horseshoe bamboo shoots are a traditional and premium specialty of Pingyang County

　　Pingyang County is a nationally renowned capital of crafts and gifts. In addition to titles such as "China’s Plastic Weaving Capital," "China’s Leather Capital," and "China’s Business Gift Production Base," it was named the country’s only "Hometown of China’s Horseshoe Bamboo Shoots" by the State Forestry Administration in June 2004, thanks to its most representative local industry—horseshoe bamboo shoots.

　　　　Located in the southeastern part of Zhejiang Province, Pingyang County is one of the first coastal counties in China to open up. The county now has a total planting area of 6.3 mu, an annual output of 26,000 tons, and an output value of 120 million yuan. It has established one 1.2-mu standardized promotion demonstration garden and four leading agricultural enterprises for horseshoe bamboo shoots.

　　　　Pingyang County covers a total land area of 1,051 square kilometers and a sea area of 37,000 square kilometers, with a total population of 840,000. According to the *Pingyang County Annals*, as early as the Eastern Jin Dynasty more than 1,700 years ago, the people of Pingyang began cultivating horseshoe bamboo shoots. Since the reform and opening-up, especially in recent years, the Pingyang County Party Committee and County Government have placed great emphasis on the development of the horseshoe bamboo shoot industry. By implementing a series of measures such as "expanding markets, increasing bases, promoting technology, improving processing, building leading enterprises, and strengthening support," the Pingyang horseshoe bamboo shoot industry has undergone rapid and transformative development. The Horseshoe Bamboo Shoot Industry Association has been established, along with specialized cooperatives, initially forming an integrated supply chain and trade-industry-agriculture model for horseshoe bamboo shoots. The "Hongyan" brand horseshoe bamboo shoots have successively won national pollution-free product certification, Zhejiang Famous Brand Product status, Zhejiang Green Food recognition, and Zhejiang Forest Food accolades. Today, Pingyang County has become one of the foremost producers of horseshoe bamboo shoots in China, ranking first nationally in terms of planting scale, management level, fresh shoot yield, and output value.