"Auntie Wang" Wheat Pancakes

"Auntie Wang" Wheat Pancakes

　　"Auntie Wang" Wheat Pancakes

　　At 63 years old, "Auntie Wang" is a model of women's entrepreneurship in our county. Ten years ago, drawing on her years of business and food-making experience, she creatively developed the uniquely flavored and specially prepared "Auntie Wang" wheat pancakes. These have since won multiple honors, including being named a Wenzhou Famous Snack and a Yongjia Famous Trademark.

　　On YuHou Lane in Shangtang Town, Auntie Wang once achieved the miracle of an annual profit of 250,000 yuan and paying only 5.6 yuan in annual rent for a shop of just over 10 square meters. In 2002, Auntie Wang unexpectedly left YuHou Lane — the birthplace of her pancake business — and instead operated the former branch store at Shangtang Department Store as the main store. The "Auntie Wang Wheat Pancakes" shop has since opened 17 chain stores and achieved the miracle of an annual total output value of 8 million yuan. In Yueqing’s Liushi area, the daily turnover of Auntie Wang’s pancake chain stores reaches thousands of yuan. In downtown Wenzhou, Auntie Wang’s wheat pancakes have become a well-known and distinctive snack brand. In Yongjia, however, due to having only one main store, its reputation is not as widespread as elsewhere. To address this, Auntie Wang decided to gradually expand within the county while also growing her business outside the county. The OuBei TangTou branch store, which is the 18th chain store, is the result of this decision.