White Rabbit Strawberries
In the 1980s, the Bazhen Town of Jurong City introduced strawberry varieties from Japan and established a specialized strawberry association. After more than 10 years of development, the area under strawberry cultivation in Bazhen has reached 5,000 mu, including 1,000 mu under greenhouse cultivation. Each year, the strawberry association directly sells over 160 tons of strawberries for local growers and has long-term distribution partnerships with Beijing Hualian and Wanfang supermarkets in Zhenjiang. This generates direct economic benefits of over 10 million yuan annually, with an average increase of 3,500 yuan in net income per grower per year. As a result, Jurong City has been honored with the title “Hometown of Strawberries in China.” Thanks to the impetus from the Bazhen Strawberry Association, the city’s total strawberry cultivation area has reached over 20,000 mu, with an annual yield of 20,000 tons, including about 3,000 mu of greenhouse strawberries that come to market between New Year's Day and the Spring Festival, producing nearly 10,000 tons of fruit.
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