Haifeng Rice

Haifeng Rice

　　Haifeng rice tastes great because it comes from a high-quality source and is grown in an excellent environment. The raw grain production base of Haifeng Rice Co., Ltd. is located in Dafeng City, Jiangsu Province — a national-level eco-construction demonstration city. It has been recognized as a “production base for the agricultural products sub-center of the Shanghai Cross-border Procurement Center” and has passed the national certification for a “demonstration farm for pollution-free agricultural products.” In collaboration with the Shanghai Academy of Agricultural Sciences, Haifeng established the Shanghai High-Quality Rice Engineering R&D Center, successfully developing Haifeng No. 1 — a rice variety with stronger stress resistance, superior quality, and independent intellectual property rights. Thanks to its focus on breeding new varieties, this year’s Haifeng rice boasts a fragrant aroma, soft and sticky texture, and an even better taste.

　　After years of development, Haifeng rice has become a trusted “reassuring rice” brand well known to Shanghai residents. In 1997, Haifeng’s premium rice was the first in Shanghai’s rice industry to receive Green Food certification. For many consecutive years, it has been rated as a “Shanghai Safe, Hygienic, and High-Quality Agricultural Product,” earned the first national “Reassuring Rice” title, was recognized as a “China Quality-Assured Reassuring Brand,” designated a national-level “Reassuring Grain,” and confirmed by the China Famous Agricultural Products Promotion Committee under the Ministry of Agriculture as a “China Famous Agricultural Product.”