Milu Early Ripening Pear

Milu Early Ripening Pear

　　    Hengbei Village in Dazhong Town has a total of 4,160 mu of arable land, of which 3,800 mu are planted with mature Early Ripening Pears, accounting for 93% of the total arable land. It is a specialized village primarily focused on the characteristic fruit industry. Leveraging this advantage, in 2002, the village established the “Dazhong Town Hengbei Village Early Ripening Pear Sales Association.” In 2004, to further standardize and improve operations in accordance with the “Four Haves” requirements and to better carry out business services, the village registered the association as a business entity on the basis of the original sales association, establishing the Dafeng City Milu Early Ripening Pear Production Cooperative. The cooperative has influenced six surrounding towns and two farms, with 3,369 members, including 17 group members, and covers a total of 34,000 mu of orchard area, making it one of the largest Early Ripening Pear production bases in China. In 2010, the cooperative sold a total of 24,000 tons of fruit, generating sales revenue of 23.6 million yuan, with profits of 1.296 million yuan, and helped its members increase their income by 2.6 million yuan.

　　    Since its establishment, the cooperative has continuously improved its operational mechanisms, adhering to the principles of “built by the people, operated by the people, and benefiting the people,” and operates in accordance with the requirements of a “Four Haves” farmer professional cooperative organization. By using flexible and diverse methods and breaking regional boundaries through its organizational structure, the cooperative enhances its development vitality and raises its development level. The cooperative’s main product is the Early Ripening Pear. It provides fruit farmers with five unified services: unified fertilization, unified pest and disease control, unified harvesting, unified packaging, and unified sales. The cooperative adopts contract purchasing, implements protective pricing, and offers a second-tier rebate.

　　    In the process of developing Early Ripening Pear production, the cooperative has actively implemented a brand strategy. In 1999, it successfully applied for the “Milu” trademark. The “Milu” brand Early Ripening Pear was awarded the title of Famous Product at the China International Agricultural Expo for two consecutive sessions; in 1994, it was certified as a Green Food by the China Green Food Development Center; in June 2003, the “Milu” brand Early Ripening Pear obtained the Organic Food Conversion Certificate issued by the European Union, becoming a key farmer professional cooperative in Yancheng City and a provincial-level “Four Haves” model farmer professional cooperative economic organization.