Shenbei Rice

Shenbei Rice

Shenbei Rice is a geographical indication certification trademark.

　　"Shenbei Rice" has been successfully registered as a geographical indication certification trademark. This marks the third product from Shenyang to receive such an honor, following "Yongle Grapes" and "Qingshui Rice." Yesterday, reporters learned from the Shenbei New District Administration for Industry and Commerce that the Shenbei New District Rice Industry Association has retrieved the "Shenbei Rice" trademark registration certificate. This is the first certification trademark registered under a geographical indication in Shenbei New District, signifying that the district’s rice processing industry has officially embarked on a path of branded development.

　　The townships of Yinjia, Shifosi, Huangjia, and the town of Xinglongtai in Shenbei New District are located in the northwest of the district and are major production areas for high-quality rice. In recent years, the rice processing industry in Shenbei New District has developed rapidly, with production and sales increasing year after year, and the quality of the rice gaining recognition among consumers. However, due to the lack of independent brands, many small-scale processing enterprises have been operating independently, unable to command good prices for their products and lacking competitiveness in the market.

　　Geographical indication products sold in Shenyang generally command prices 20%–40% higher than similar goods. Staff from the Shenbei New District Administration for Industry and Commerce stated that with this new status, the export price of "Shenbei Rice" could increase several times, even more than tenfold. While boosting the economic development of the surrounding areas of Shenyang, it will also significantly raise the global profile of the old industrial base. Moreover, the successful registration of "Shenbei Rice" will further enhance its brand recognition and market share, propelling the district’s rice processing industry towards large-scale, branded development.