Kulun Beverages

Kulun Beverages

　　Inner Mongolia Kublai Liquor Industry Co., Ltd. is a private enterprise established in October 2000 on the basis of acquiring the assets of the former Kulun Banner Liquor Factory and the bankrupt assets of the former Kulun Banner Green Belt Food Co., Ltd. The company covers an area of 70,000 square meters, with a built-up area of 12,000 square meters. Its total assets amount to 16.66 million yuan, including: fixed assets of 8.04 million yuan, current assets of 4.62 million yuan, and intangible assets (land) of 4 million yuan. The company employs 80 staff members. It currently operates one traditional craft brewing production line, one bottled liquor filling line, one low-alcohol nutritious buckwheat liquor production line, and one sea buckthorn beverage production line. The annual comprehensive production capacity is: various types of liquor at 5,000 tons, low-alcohol buckwheat liquor at 1,000 tons, and sea buckthorn series beverages at 5,000 tons. The company’s main products include: Special Liquor, Kublai Liquor, Fuyuan Liquor, Miwang Liquor, and low-alcohol buckwheat liquor. Several of these products have won more than 10 major awards both domestically and internationally. The Kublai-branded Kublai Liquor is a well-known product of Inner Mongolia, while the Kublai series and buckwheat series liquors are recognized as national quality-compliant foods. The company has received multiple honors over the years, being designated as a research base for Chinese liquor culture studies, as well as a trusted and honest consumer unit in Tongliao City. The Kulungou brand trademark is a well-known trademark in Tongliao City.

　　In recent years, the company has further strengthened internal management, enhanced its marketing team, continuously adjusted its product structure, accelerated the pace of new product development, and increased investment in the market. By adopting different marketing strategies and promotional measures tailored to different markets, the company has effectively motivated its sales personnel, gained the trust and support of distributors, gradually expanded its market coverage, and seen a positive trend in sales performance. In 2006, the company achieved a production volume of 650 tons, a year-on-year increase of 29.85%; industrial output value of 4.7 million yuan, up 31.91%; sales revenue of 6.23 million yuan, up 25.52%; tax payments of 2.6 million yuan, up 21.92%. All economic indicators showed synchronous growth.

　　Kublai Liquor Industry is willing to use liquor as a medium to build friendships with guests from home and abroad. With quality first and reputation foremost as its guiding principles, the company seeks sincere cooperation and mutual progress on the basis of mutual benefit and common development.