One Flag Plov

One Flag Plov

　　One Flag Plov

　　In Shaya County and surrounding areas, there’s a widely spread saying — "Shaya One Flag, Plov is Yaxshi (excellent)." Everyone who has tasted One Flag Plov from Shaya gives it a big thumbs up. It’s often said that the plov at Shaya Hotel is delicious. The “One Flag” brand of Shaya plov was officially developed and explored in full by Shaya Hotel in 1998, and the brand was registered in 1999 as a distinctive dining concept. By building a strong corporate culture, the hotel launched a series of One Flag Plov products and adopted a franchise chain business model. Each One Flag Plov franchise is warmly welcomed by local communities wherever it opens, not only elevating the consumption level of local ethnic fast food and changing traditional consumption concepts, but more importantly, accelerating the healthy development of Chinese ethnic fast-food cuisine culture. The unique flavor of One Flag Plov, its franchise chain model, and its commitment to society have enabled the brand to rapidly expand across cities of all sizes throughout Xinjiang within just a few years, establishing a solid foothold. Its scale, influence, and layout among plov businesses in Xinjiang are absolutely leading. The slogan “Shaya One Flag, Plov is Yaxshi” serves not only as the central promotional tagline for One Flag Plov but also greatly enhances the visibility and reputation of Shaya County across Xinjiang. To date, there are a total of 28 One Flag Plov franchise outlets, employing over 200 people. More than 40 plov chefs and apprentices have been dispatched from Shaya County, with over 20 dedicated staff specifically assigned to plov production support roles. Renowned media outlets such as China Central Television, China National Radio, Xinjiang Television, Xinjiang Economic Daily, and Xinjiang Daily have repeatedly provided detailed coverage and reports on One Flag Plov. The newly launched series of One Flag Plov products by Shaya Hotel have accelerated the healthy development of Chinese ethnic fast-food cuisine culture in the Aksu region.