Concentric Circle Jujube

Concentric Circle Jujube

The Concentric Circle Jujube is a protected geographical indication product.

The Concentric Circle Jujube is a certified geographical indication trademark.

　　Production area

　　Produced in Daguoyan and Huangcaoling villages in Wangtuan Town, Shagounaozi Village in Shishi Town, Hejiayuan Village in Yuwang Town of Tongxin County, Wuzhong City, Ningxia Hui Autonomous Region, and Hejiekouzi Village (formerly part of Tongxin County) in Hanjiaoshui Township of Zhongning County, Zhongwei City.

　　Distinctive qualities

　　Fresh fruits feature thin skins, thick flesh, delicate and crisp texture; dried fruits are plump in shape, uniform in size, with good elasticity, high sugar content, and rich nutrition.

　　The Concentric Circle Jujube has been cultivated in Tongxin County for over 300 years. It is highly resistant to drought and cold, suffers from few pests and diseases, thrives in poor soil, and delivers stable yields. Suitable for both fresh consumption and drying—especially excelling as a dried fruit—it is a superior tree species favored by local farmers. With vast market potential and broad development prospects, it is particularly well-suited for cultivation in arid mountainous areas. To date, the county has developed a total of 150,000 mu (approximately 100,000 hectares) of Concentric Circle Jujube, yielding over 2 million kilograms of jujubes and generating more than 6 million yuan in output value. In recent years, through a series of promotional campaigns, the Concentric Circle Jujube brand has expanded its reach from within the region to domestic and even international markets. Products are sold in specialty stores across more than 10 major cities nationwide, with strong sales performance. In 2007, our county completed the release of the “Concentric Circle Jujube” quality standards and the “Concentric Circle Jujube Cultivation Technical Regulations.” In November 2007, at the China International Forestry Expo in Beijing, the “Concentric Circle Jujube” product was awarded a silver medal. In 2008, the certification of the Concentric Circle Jujube as a geographical indication product and the registration of its trademark were completed. At the “First International Conference on Jujube Plants and First China Jujube Industry Conference,” hosted by the State Forestry Administration in Baoding, Hebei Province, the “Concentric Circle Jujube” product won a gold award. In 2009, the first Concentric Circle Jujube Festival was successfully held, and the monograph “China’s Concentric Circle Jujube” was compiled and published. Additionally, the origin-certified trademark and geographical indication protection for the “Concentric Circle Jujube” passed reviews by relevant departments including the General Administration of Quality Supervision, Inspection and Quarantine and the State Administration for Industry and Commerce. In 2010, the “Concentric Circle Jujube” was recognized as a Famous Trademark of Ningxia and also received organic certification conversion.

　　On November 29, 2011, the “Concentric Circle Jujube” was honored as a National Well-Known Trademark among the 350 trademarks recognized in trademark management cases, as announced by the Trademark Office of the State Administration for Industry and Commerce.

　　The protected geographical indication area for the Concentric Circle Jujube includes the following current administrative regions: Weizhou Town, Xiamaguan Town, Tiaolaozhuang Township, Magaozhuang Township, Zhangjiayuan Township, Yuhai Town, Yuwang Town, Dingtang Town, Hexi Town, Wangtuan Town, Shishi Management Committee, Yaoshan Management Committee, and Xinglong Township in Tongxin County, Ningxia Hui Autonomous Region; Hanjiaoshui Township in Zhongning County; Hongsibu Town, Taiyangshan Town, Nanchuan Township, and Taihe Township in the Hongsibu Development Zone; Guanqiao Township and Gaoya Township in Haiyuan County; the Shapotou District of Zhongwei City; and Huianbao Town and Dashuikeng Town in Yanchi County.