Xuanhe Chicken Eggs
The chicken-raising industry in Xuanhe Town began in the 1990s. After more than a decade of continuous effort, it evolved from small-scale free-range farming to scientifically managed caged production, and then to today's standardized, large-scale farming operations within specialized zones. Poultry farming has now become a signature and pillar industry of the town. The town government invested 12.5 million yuan to build the first poultry demonstration zone, housing 300,000 laying hens. Later, an additional 36.8 million yuan was invested to plan and construct a second demonstration zone spanning 500 acres, featuring 330 high-standard poultry houses capable of housing 1 million laying hens. With complete infrastructure, full-service capabilities, integrated disease prevention, and resident technical experts, these facilities have laid a new foundation for accelerating local economic development and substantially increasing farmers’ incomes. The well-developed Xuanhe Poultry and Egg Wholesale Market covers an area of 41.6 acres and is currently the largest specialized poultry and egg wholesale market in northwest China. To boost market circulation, the town continuously refines its market service system, innovates the market environment, and implements a brand strategy. It applied for and registered a poultry and egg trademark with the State Administration for Industry and Commerce, successively establishing 14 poultry and egg product sales companies that distribute their products to over 30 major and medium-sized cities across northwest China. More than 10 national-brand feed and veterinary supply companies have sales outlets in Xuanhe Town. The market sees annual sales of 24,000 tons of poultry and egg products, 1.5 million live chickens, 100,000 tons of feed and raw materials, with total market transactions reaching 250 million yuan. The integrated production, supply, and sales model has injected strong momentum into the growth of the poultry industry. Over 8,000 people in the town are engaged in the poultry business, with the town’s total chicken inventory reaching 3 million birds and annual production reaching 5.02 million birds. The comprehensive output value of the poultry sector stands at 350 million yuan, and the per capita income derived from poultry farming reaches 1,680 yuan, accounting for 50% of the town’s total social output value and per capita net income, respectively.
The poultry-raising industry in Xuanhe Town started in the 1990s. Through over ten years of dedicated efforts, it developed from small-scale, scattered free-range farming to scientific caged rearing, and further to standardized, large-scale farming in dedicated zones. The poultry industry has now become a distinctive pillar industry of the town. The town government invested 12.5 million yuan to establish the First Poultry Demonstration Zone, capable of housing 300,000 laying hens. It also invested 36.8 million yuan to plan and build the Second Poultry Demonstration Zone, covering 500 acres with 330 high-standard poultry houses designed to house 1 million laying hens. The zone features complete infrastructure, comprehensive services, disease control measures, and resident technical guidance—all contributing to a new platform for boosting the local economy and effectively increasing farmers' incomes. The fully developed Xuanhe Poultry and Egg Wholesale Market spans 41.6 acres and is currently the largest specialized poultry and egg wholesale market in northwest China. In terms of promoting market circulation, the town continuously improves its service systems, innovates the trading environment, and pursues a brand strategy. It applied for a poultry and egg trademark registration with the State Administration for Industry and Commerce, established 14 poultry and egg product distribution companies, and ships products to over 30 large and medium-sized cities in the northwest. More than 10 national-brand feed and veterinary supply companies have sales outlets in Xuanhe, which sells 24,000 tons of poultry and egg products, 1.5 million live chickens, and 100,000 tons of feed and raw materials annually, achieving a total market turnover of 250 million yuan. This integrated production–supply–sales framework has strongly driven the expansion of the poultry industry. The town has over 8,000 people involved in poultry-related work, maintains a chicken inventory of 3 million, processes 5.02 million birds annually, generates a total poultry industry output value of 350 million yuan, and sees a per capita income of 1,680 yuan from poultry—making up 50% of the total social output value and per capita income.
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