Yanliang Crisp Pears

Yanliang Crisp Pears

　　It is an undisputed fact that the crisp pears from Yanliang District in Xi’an are of high quality and premium price. According to local pear farmers, the reason for their strong sales can be summed up as having the perfect combination of favorable timing, geographical advantages, and human effort. First is the climate factor. Second is strong government promotion. At every agricultural expo, Yanliang crisp pears have a dedicated presence, allowing out-of-town merchants and consumers to understand and get to know Yanliang crisp pears; in addition, supply and demand information is released via the Yanliang District Agricultural Information Network, attracting many out-of-town merchants to place orders. Third is effective technical service. The District Agriculture and Forestry Bureau actively organizes forestry science and technology personnel to provide follow-up technical services for the production of Yanliang crisp pears, enhancing technical guidance, offering key technology training, and promoting pollution-free production to ensure the high-quality production of Yanliang crisp pears. Fourth is the scale effect of the production base. The crisp pear production base in Liqiao Village, Beitun, Yanliang District, covers an area of 2,800 mu. Standardized production is uniformly implemented, yielding crisp pears that are large in size, attractive in appearance, delicious in taste, and highly transportable—qualities that are especially favored by merchants from Sichuan and Yunnan. Currently, there are more than ten merchants from Sichuan and Yunnan who are based permanently in Liqiao Village. Fifth is the indispensable role of the association. To better develop Yanliang crisp pears, elevate the industry standard, create premium products, and meet the demands of the high-end market, this year the Yanliang Crisp Pear Association has, on one hand, strengthened management to ensure pollution-free production and applied for the “Green Health” brand of pollution-free crisp pears; on the other hand, it has customized gift boxes for the pears. By turning the product into a premium gift item, the association is striving to significantly enhance the added value of Yanliang crisp pears.