Handwoven Cloth from Jiaodao Town

Handwoven Cloth from Jiaodao Town

　　Handwoven Cloth from Jiaodao Town

　　Jiaodao Town is located 10 kilometers south of Chengcheng County, with National Highway 106 and Provincial Road 202 passing through. Covering an area of 96 square kilometers, it governs 15 administrative villages and has a population of 24,000.

　　To meet the modern demand for a green, eco-friendly, natural, and pollution-free lifestyle, and even more importantly, to help local residents boost their incomes, in January 2005, based on extensive consultations, Jiaodao Town actively introduced the handwoven cloth industry. Over the years, with strong support and industrial assistance from the town’s Party committee and government, the handwoven cloth industry has seen rapid development. There are now four production companies: Kangtai Folk Craft Products Co., Ltd., Sanyou Handwoven Cloth Professional Cooperative, Hongtai Handloom Processing Co., Ltd., and Xintai Folk Cloth Art Products Co., Ltd. These companies serve over 30 village groups across 8 surrounding towns and have brought benefits to more than 1,300 farming households.

　　All four companies adopt a “company + farmer” business model. While preserving traditional craftsmanship, they have also integrated fashion and technology elements. After years of research and refinement, they have transformed the drawbacks of traditional coarse cloth, making it a new trend once again. The products use high-quality natural cotton as raw material and go through 72 intricate handmade processes, including spinning, rewinding, warping, brushing, reeding, harnessing, tying, and weaving. Known as the “second skin of humans,” these products have been recommended multiple times at the Yangling Expo and have received unanimous praise and full recognition from various levels of authorities.

　　To truly strengthen and expand this livelihood industry, this year, under the guiding principle of “optimizing resources, building a brand, and expanding the market,” the Jiaodao Town Party committee and government integrated the town’s four handwoven cloth professional cooperatives. Led by the town, they applied for a “one township, one industry” support project, standardized management, coordinated operations, and enhanced the industry's brand effect. Currently, the four companies have successively developed and produced over 100 product lines across five major series: luxury bedding sets, single-room combination series, handwoven cloth cooling mats, handwoven cloth shirts, and handwoven cloth pajama short-sleeves. With a wide variety of patterns, elegant and cozy designs, soft and comfortable textures, eco-friendliness, breathability, sweat absorption, and a rustic charm, these products have gained great favor among consumers. They are now exported to cities such as Shanghai, Beijing, Hefei, Tianjin, and Wuhan, with annual sales exceeding 8 million yuan. Handwoven cloth has become a leading industry for increasing farmers' incomes in Jiaodao. The “Jiaodao Handwoven Cloth, Handwoven Cloth Jiaodao” brand enjoys widespread acclaim across the Weibei region.