Dounan Flowers

Dounan Flowers

　　Dounan Village is located on the eastern shore of the radiant "Plateau Pearl" Dianchi Lake, just 16 kilometers from Kunming City, and falls under the jurisdiction of Dounan Town in Chenggong County. The village governs two natural villages, seven villager groups, 1,797 households, with a total population of 5,727 people, covering an area of 4.5 square kilometers. The arable land area is only 240 mu, averaging just 0.4 mu per person. With the hardworking, intelligent, and enterprising spirit of the people of Dounan, coupled with the winds of reform and opening-up, Dounan has been at the forefront of industrial restructuring—starting with vegetable farming and then shifting to flower cultivation. The village vigorously developed its flower industry and pursued a “one-village-one-product” economic model. The community has a total of 4,039 laborers, the majority engaged in flower cultivation, covering 2,040 mu—or 85% of the arable land. In 2006, the village’s total economic income reached 100 million yuan, with a per capita net income of 5,300 yuan. The average savings per capita exceeded ten thousand yuan. Ninety percent of households built new brick-concrete houses with modern designs, 80% owned high-end appliances such as large-screen color TVs, VCD players, and premium stereo systems, 40% had motorcycles, 10% owned private cars, and telephone coverage reached 100%. Over 200 people are involved in the marketing of fresh-cut flowers in major cities across China, and more than 100 have established flower cultivation bases outside the county. As the flower industry continues to grow, the brand “Dounan Flowers” gains increasing recognition, making Dounan Village a nationally and even globally renowned “Flower Town.” The intangible asset value of “Dounan Flowers” has been appraised at 3.2 billion RMB.

　　　　Dounan Village was among the first places in Yunnan to engage in flower production and cultivation. It has now developed into a well-established free flower trading market and a modern flower auction market, forming a next-generation information and logistics center that integrates production, supply, and sales. Millions of fresh flowers are dispatched from here to all parts of the country and around the world every day. Chenggong Dounan has become the brightest jewel in the dazzling garland of China’s floral industry, expanding beyond Yunnan to reach all corners of the country and the globe. Today, it stands as the largest flower production base in China and Asia, carrying the hopes of the people of Dounan across seas and continents, with its fragrance drifting for miles. The exhibition design takes “Dounan Flowers Fragrance Spreads Across the Seas” as its theme, showcasing the superior geographical location, abundant biodiversity, and vibrant variety of flowers in Chenggong County. From “Dounan Flowers Fragrance Spreads Across the Seas,” one can glimpse the future of Dounan and its leading role in the Asian flower market, encapsulating the image of the future “Flower Capital of Asia.”