Xinzhai Coffee

Xinzhai Coffee

　　   Xinzhai Coffee—In 2015, it was recognized as a nationally renowned, specialty, and high-quality new agricultural product

　　   As a national geographical indication product, "Baoshan Arabica Coffee" is internationally acknowledged as premium coffee, rivaling high-quality coffees from other renowned origins. The rising "Xinzhai Farm Coffee" has become a force that cannot be ignored. "Xinzhai Farm Coffee" originates from Xinzhai in Ludian Dam, located in a dry-hot river valley at an altitude of over 1,000 meters. The unique geographical and climatic conditions have contributed to the production of globally renowned small Arabica beans. Xie Xianwen, the founder of Xinzhai Farm Coffee and General Manager of Baoshan Xinzhai Coffee Co., Ltd., not only leased land to grow coffee himself but also encouraged local farmers to do so, creating a new pathway for poverty alleviation and prosperity. In 2005, Xie Xianwen established the Xinzhai Village Coffee Planting Professional Cooperative, and in 2006, he founded Baoshan City Xinzhai Coffee Co., Ltd., ushering in a golden period of rapid development for Xinzhai Farm Coffee. To establish a strong foothold in the fierce domestic and international competition, Xie Xianwen led the company in actively introducing advanced foreign planting and deep processing technologies. Starting with the production of specialty coffee, they built their own brand, ensuring unified varieties, unified planting techniques, unified product procurement, and unified processing and sales. They adhered to standardized, large-scale, and regulated planting and processing methods. Their specialty coffee became a bestseller in major domestic cities such as Beijing, Shanghai, and Guangzhou, and was also exported to Europe and the Middle East. This not only increased the income of cooperative members and motivated them, but also secured a solid position in the coffee industry while earning positive feedback from consumers in the market.

　　   In September 2012, "Xinzhai Farm Coffee" adopted and integrated advanced domestic and international business models, leveraging its own strengths. Collaborating with multiple travel agencies and taking advantage of the special geographical and climatic conditions, they revamped a 10,000-mu coffee sightseeing garden. They dedicated themselves to creating an ecological estate integrating sightseeing, picking, coffee processing, tasting, and appreciation—a leisure, tourism, and production-processing hub known as the "Xinzhai Arabica Coffee Estate." To many in Yunnan’s coffee industry, this move unmistakably signals Xinzhai Farm Coffee’s ambition to build "a coffee brand of our own, made in China." According to reports, the estate includes a fresh fruit processing area, coffee bean selection, roasting, grinding, and tasting zones, as well as a coffee culture appreciation area. For coffee-savvy and coffee-loving tourists from around the world, it presents a new travel destination to experience a fresh and fashionable coffee culture journey.