Jinsha HuiSha Liquor

Jinsha HuiSha Liquor

Jinsha HuiSha Liquor is a protected geographical indication product.

　　Jinsha HuiSha Liquor boasts a distinctive flavor profile characterized by prominent sauce aroma, elegant and delicate taste, rich and full-bodied mouthfeel, mellow body, long-lasting aftertaste, and lingering fragrance in the empty cup.

　　Jinsha HuiSha Liquor is a time-honored famous liquor from Guizhou, crafted from high-quality sorghum and wheat-based qu, using the production process of Moutai liquor—featuring double feeding, eight fermentations, and seven distillations. It is the first large-quaft sauce-aroma Baijiu in Guizhou apart from Moutai, known for its prominent sauce aroma, elegant and delicate taste, rich and full-bodied mouthfeel, mellow body, long-lasting aftertaste, and lingering fragrance in the empty cup. “Jinsha HuiSha Liquor” adheres to the traditional Moutai brewing techniques and has a long history. It enjoys fame both within and beyond the province for its unique characteristics of “richly fragrant and intensely flavorful.” As early as the 1960s, it was hailed as the “Second Moutai of Guizhou,” and has won numerous accolades including the Gold Award at the First China Food Expo, the Gold Award at the Liquor Culture Festival, as well as being a successive Guizhou Provincial Famous Product and the Dujuan Cup—awarded to the most beloved product by the people of Guizhou.

　　Over the years, the company’s product series have consistently achieved a 100% market qualification rate in annual spot checks conducted by provincial, prefectural, and county quality inspection departments. The products have been repeatedly recognized as “Trustworthy Products for Consumers” by industrial and commercial authorities at the provincial, prefectural, and county levels. On October 8, 2010, the company’s registered trademark “Jinsha” and its graphic trademark were officially recognized by the State Administration for Industry and Commerce as a “China Well-Known Trademark.” This achievement marked the first “zero breakthrough” for a China Well-Known Trademark in Bijie Prefecture, Guizhou Province.

　　As a regional strong brand, “Jinsha HuiSha Liquor” has expanded its market presence. In addition to its core market in Bijie, it has established key markets in Guiyang, Zunyi, Shuicheng, and Anshun, with growth markets in Qiannan, Qiandongnan, Qianxinan, and Tongren within the province. The brand has also begun laying out markets in other provinces such as Hubei, Guangxi, Yunnan, Guangdong, Jiangsu, and Henan.