Chongyang Liquor

Chongyang Liquor

Chongyang Liquor is a protected geographical indication product.

　　Sichuan Chongyang Liquor Industry is located in Chongzhou City, situated in the beautiful and fertile western Sichuan Plain—the heartland of the "Land of Abundance." Here, the landscape is picturesque, backed by the serenity of Qingcheng Mountain and facing the clear springs of Wenjing. The area boasts provincial-level scenic spots such as Jiulonggou and Jiuguan Mountain Provincial Forest Park, and is one of China’s fourteen panda ecological nature reserves. This region has fertile land, earning the reputation of being the "Granary of the Land of Abundance," and is home to China’s largest traditional base for producing raw liquor. Since ancient times, the area has maintained a pristine ecological environment. Blessed with the beauty of its landscapes and the essence of nature, Chongyang Liquor Industry enjoys unique advantages, forming a naturally ecological haven for Chinese liquor production. Chongyang Liquor Industry originated from Yao Lin Distillery during the Qing Dynasty in 1881. Its unique cellar-produced "Yao Lin Liquor" was famous across Sichuan for its fragrant aroma that could be smelled from miles away, leading to the saying, "Every household has Yao Lin Liquor."

　　The Qing Dynasty-era cellars, which have been in use for over a hundred years, were designated in 2007 as a "Chengdu Cultural Relics Protection Unit," making them the only liquor cellars in the Chengdu area—other than the Shuijingfang site—to be listed as cultural relics. In 1952, Chongqing County State-Owned Liquor Factory, the predecessor of today’s Chongyang Liquor Industry, was established on the foundation of Yao Lin Distillery along with eighteen other local distilleries. It was renamed Sichuan Chongyang Liquor Factory in 1990, and became Sichuan Chongyang Liquor Co., Ltd. after the enterprise restructuring in 1997. In 1999, Chongyang Liquor Industry was among the first to obtain ISO-9002 international quality system certification. The company now owns an eco-friendly brewing industrial park covering over 100 acres with assets worth hundreds of millions. Drawing on centuries of brewing experience and utilizing Chongyang’s unique ecological conditions—including century-old cellars and the sweet spring water of the old well—along with premium sorghum, wheat, and corn as raw materials, Chongyang combines traditional techniques with modern science to produce its "Eco Pure Mash" liquor. This liquor is crystal clear, mellow, smooth, and richly aromatic, leaving drinkers feeling refreshed and elated.

　　Chongyang Liquor Industry is supported by four major brands: Chongyang, Shuzhou Chun, Shu Quan, and Jiu Er Ge. All four product series have been honored as China’s High-Quality Liquor and Premium Baijiu. The Chongyang-brand Chongyang Daqu was rated as a Ministry of Commerce Premium Product as early as 1988, filling the gap for Sichuan’s medicinal-flavor baijiu and providing a technical benchmark and physical sample. Shu Quan Liquor and Shuzhou Chun Tequ Liquor have respectively won the Golden Eagle Gold Award at the Los Angeles International Wine Competition in the U.S. and the Quality Award at the Brussels International Beverage Expo in Belgium. In June 1994 and September 1996, the Shu Quan series of liquors were registered and launched in South Korea and Japan, where Shu Quan JAPN (Japan) Co., Ltd. was also established, successfully entering the international market and marking another glorious chapter in the history of Chongyang Liquor Industry.

　　 Since 2004, both the "Chongyang" and "Shuzhou Chun" brands have been recognized as "Famous Trademarks of Sichuan Province." Chongyang Liquor Industry has been named an "Outstanding Leading Enterprise in China’s Food Industry" and recommended as an "Executive Director Unit of the Sichuan Liquor Association." In 2008, the "Chongyang" brand was awarded the title of "Sichuan Time-Honored Brand," and its series of liquors, along with those under the "Shuzhou Chun" brand, were included in the "Chengdu 0-Level Reception Recommended Liquors." The "Chongyang Liquor Cellars" (formerly the "Yao Distillery" cellar group) were listed as Chengdu Cultural Relics Protection Units, while the "Chongyang Daqu Brewing Technique" was included in the Sichuan Intangible Cultural Heritage Protection list. "Building a century-old brand and establishing a century-old enterprise" is our vision. Our business goal is to achieve complete satisfaction among customers, employees, shareholders, the nation, and society. We will uphold the philosophy of "mellow liquor, sincere service," and move forward with even greater professionalism and dedication.