Jinjiang Beer

Jinjiang Beer

　　The Panzhihua City Brewery is a medium-sized enterprise designated by the Ministry of Light Industry for beer production. Established in 1975 and put into operation in 1980, it is the second brewery built in Sichuan Province, with an annual beer production capacity designed to exceed 30,000 tons.

　　The brewery has vigorously adopted new technologies, processes, equipment, and materials, and introduced two beer filling production lines—the first from Romania and the second a Mitsubishi Heavy Industries joint China-Japan production line. It utilizes an internationally advanced one-tank method with full stainless steel sealed fermentation, achieving computer-controlled fermentation throughout the entire process. The plant has also installed diatomaceous earth filtration systems, added carbon dioxide liquid recovery and injection devices, and equipped a centrally equipped laboratory with advanced and comprehensive testing capabilities.

　　Currently, the brewery produces a series of products including: “Jinjiang” brand 12°, 12° Special, Draft Beer, 10°, 8°, Fruit-flavored Beer, Sweet Beer, Honey Beer, and Malt Extract. “Jinjiang” brand beer is meticulously brewed using high-quality malt, rice, hops, and mineral water, drawing on the strengths of various brewing methods to achieve a uniquely distinctive flavor. The product qualification rate exceeds 99.85%, and all physicochemical, hygiene, and sensory indicators meet the national Grade A beer quality standards. Since 1985, the “Jinjiang” 12° beer has been repeatedly recognized as an “Excellent Product” and “Superior Product” by the Sichuan Provincial Light Industry Department and the Panzhihua Municipal People’s Government. In 1991, the brewery’s “Jinjiang” 12° and 10° beer varieties both won the “Sichuan Provincial Quality Product” title awarded by the Sichuan Provincial People’s Government. In 1992, the 12° and 10° beers both received silver awards at the First Bashu Food Festival in Sichuan. The 10° beer was honored with a certificate for “Favorite Product” in the First Sichuan Consumer Favorite Products Selection organized by the Sichuan Consumers Association, and was also named a Star Beer by the National Consumers Association. Recently, the brewery has developed a premium German-style Palm Beer. This product is crafted using German brewing techniques and pure German yeast, with high-quality ingredients, and under the personal guidance of German brewing expert H.V. Palm from the German Expert Bureau, ensuring it is brewed to high standards. Palm Beer is now produced in batches and available on the market, where it has been widely well-received by consumers. The “Jinjiang” brand beer primarily targets the markets of Panzhihua City, the 17 counties and cities of Liangshan Prefecture, and the vast northwestern region of Yunnan. Additionally, thanks to its superior quality and competitive pricing, it is also exported to 16 provinces and autonomous regions across China. Over the years, “Jinjiang” beer has enjoyed consistent strong sales, demonstrating robust market reach and competitiveness.