Junlian Wumeng Yellow Cattle

Junlian Wumeng Yellow Cattle

　　The trademarks of the Wumeng Yellow Cattle brands “Wumeng Niuwang” and “Wumeng Niu Hao,” which have garnered widespread attention from all sectors of society, have recently been successfully registered and officially announced by the National Trademark Office.

　　This year, the industrial and commercial authorities in Junlian County have seized the development opportunities in the Wumeng Mountain area and, as part of their trademark-driven county strategy, have implemented a registration strategy for the geographical indication certification trademark of “Junlian Wumeng Yellow Cattle,” fostering a positive environment where both certification trademarks and regular trademarks develop together. At the same time, they have adopted a “one enterprise, one policy” trademark development strategy to vigorously support the registration of corporate product brands among leading yellow cattle processing enterprises in the county such as “Junlian Haoniuwang Kaixuan Food Co., Ltd.”, as well as companies, cooperatives, and processing plants engaged in the breeding and processing of “Junlian Wumeng Yellow Cattle.” To date, more than 20 processing product brands for Junlian Wumeng Yellow Cattle have been applied for, including “Junshang,” “Junmiao,” and “Miaoye.” Among them, the beef product brand “Benwang” has an annual output value of hundreds of millions of yuan and has formally applied to be evaluated as a Famous Trademark of Sichuan Province.

　　It is understood that Junlian is a major county for livestock breeding and also a high-quality beef cattle base county in Sichuan Province. In 2011, the county’s 100,000-head high-quality beef cattle industry belt saw a total of 41,287 cattle slaughtered, with a stock of 73,750.