Texing Longan

Texing Longan

　　Luzhou’s Longmatan District is the main production base for longan in Luzhou. Huishi and Texing towns within the district both have nearly a thousand acres of longan orchards, yielding nearly one hundred thousand pounds of longan annually, which is sold across the country.

　　Tongxing Village in Texing Town has a long history of longan cultivation and is one of the four major longan production bases in Longmatan District. In recent years, the town has vigorously implemented the “Premium Fruit Project,” actively adjusting the variety structure and promoting high-quality, high-yield cultivars such as “Shuguan.” Efforts to intensify technical training for fruit growers have significantly improved the quality of local longan. To ensure increased yield and income for fruit farmers, the town government has coordinated with Luzhou Tuguiyuan Company, a well-known local producer of specialty products, to sign a purchase agreement with Tongxing Village. The company will buy longan from the village’s farmers at prices higher than market rates. At the same time, the town government has established a longan trading platform based on the village’s central square and office building, further broadening sales channels. During the purchasing process, the town government maintains strict oversight to ensure that farmers supply the company with high-quality produce.

　　As the main production area for longan in Luzhou, Longmatan District has in recent years adhered to a market-oriented approach, supported by technology, with a focus on production bases and leading processing enterprises. It has been actively promoting the construction of pollution-free longan production bases. The district has developed a fruit belt along the upper and middle reaches of the Yangtze River with longan as its main crop. Longan trees are now planted in 90% of the villages in the district, and the longan industry, as a key agricultural specialty, is thriving with vitality.