Huang Lao Wu Peanut Brittle

Huang Lao Wu Peanut Brittle

　　Huang Lao Wu Peanut Brittle is a famous specialty of Weiyuan County, Neijiang City, Sichuan Province. It features a natural color, a crisp and delicious texture, sweetness without being greasy, and a crumbly yet melt-in-your-mouth quality, making it suitable for all ages. Currently, the traditional production technique of Huang Lao Wu Peanut Brittle is under application for provincial-level intangible cultural heritage status.

　　Huang Lao Wu Peanut Brittle, a specialty of Weiyuan in Neijiang, is named after its discovery and subsequent legacy during the Guangxu era of the Qing Dynasty. The production technique of Huang Lao Wu Peanut Brittle has been refined over more than a century by folk artisans. It is characterized by five key qualities: sweetness, whiteness, aroma, crispness, and crunchiness. The peanut brittle has a natural color, a crisp and delicious taste, low sugar content, is sweet without being greasy, and crumbles smoothly — making it suitable for people of all ages. The ingredients undergo rigorous and repeated selection, using only green, pesticide-free, ecologically produced materials. No food additives are used in the production process, making it a pollution-free, green food product.

　　Huang Lao Wu Peanut Brittle boasts a natural color, a crisp and delicious texture, sweetness without being greasy, a crumbly texture, and is suitable for all ages. It is low in sugar, and every ingredient is rigorously and repeatedly selected from green, pesticide-free grains. No food additives are added during production. Currently, the “Traditional Production Technique of Huang Lao Wu Peanut Brittle” is under application for recognition as a “Provincial-Level Intangible Cultural Heritage.”

　　Through years of dedicated development, Weiyuan County has transformed Huang Lao Wu Peanut Brittle from a single product into a diverse range of multi-flavor, multi-variety products. These products are characterized by five key qualities: sweetness, whiteness, aroma, crispness, and crunchiness. They are sweet without being greasy, crumbly and melt-in-your-mouth, and are highly favored by consumers. The product has earned the title of “Neijiang Famous, High-Quality, Novel, and Special Snack.” “Huang Lao Wu Peanut Brittle” has applied for a national patent, with patent number 200810046421.2. The invention is titled “A Type of Peanut Candy (Brittle) and Its Preparation Method.”

　　The production technique of Huang Lao Wu Peanut Candy originated during the Guangxu era of the Qing Dynasty. Legend has it that there was a folk peddler surnamed Huang in Weiyuan who was extremely meticulous in both life and work. He produced and sold his own peanut candy. For the candy, he used only the best peanuts, wheat, and corn, carefully selecting each grain to ensure none were spoiled. He also held himself to very high standards in production techniques, ensuring that the heat, temperature, hardness, crispness, and aroma were all just right — otherwise, he would only eat it himself and not sell it. As a result, the peanut candy he made had a natural color, a crisp and delicious texture, was sweet without being greasy, crumbled smoothly, had low sugar content, and tasted exceptionally good, becoming a renowned local food product. Later, when the emperor visited Weiyuan incognito and tried the candy, he found it so delightful that he designated it an imperial tribute, ordering local officials to produce it in sufficient quantities. Thus, Huang’s peanut candy gained widespread popularity. The Huang family’s candy-making technique, refined and passed down over more than a hundred years, has become a distinctive confectionery art of Weiyuan. Since it was mainly transmitted orally among the people, few truly mastered it — Huang Chongyou, the chairman of Huang Lao Wu Native Produce Food Co., Ltd. and a member of the Huang family, is one of the few. Because he is the fifth-born in his family, the candy is called Huang Lao Wu Peanut Candy. In 2002, he established a native produce food company, introducing advanced automated production equipment. Following the traditional peanut candy production techniques passed down through his family, the products maintained their classic flavor and caused a strong market response, with many eager to try the former imperial tribute. Coupled with Huang Lao Wu’s commitment to upholding the fine traditions of “rigorous integrity and quality first,” and continuous innovation, the company successfully expanded operations in over twenty provinces and cities across China, earning wide acclaim. In recent years, the company has successively obtained QS production certification, ISO9001 international quality management system certification, been recognized as a Contract-Abiding and Credit-Worthy Enterprise and a Key Leading Enterprise at the municipal level in Neijiang. The product has been honored as an “Sichuan Specialty Tourism Commodity,” has become an exclusive “airline food” supplied to multiple airlines, and has been successfully promoted in major supermarkets such as Ito Yokado in Chengdu.