Shigui Citrus

Shigui Citrus

　　Shigui Town is a well-known citrus-producing area. With over 5,000 acres of orchards, it produces more than 10,000 tons of citrus annually, and citrus income accounts for 70% of farmers' yearly earnings. However, during the harvest season each year, villagers often worry about finding buyers for their fruit. To help them sell their produce smoothly, the town has formed a marketing team made up of local officials and economically savvy villagers. During harvest time, these marketers travel to places such as Shanxi, Gansu, and Henan to seek out markets. Each year, 60% of the town’s citrus is sold through the channels these marketers establish, and the fruit is continuously transported to various regions outside the province.